MBA

Program Code 10019

Campus Noida

Institute Amity Business School

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category ...

Duration 2 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 4.14
  • 1st Year Sponsored Semester Fee 6.21
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Course Structure

1st Year

    Semester 1

  • Entrepreneurship and New Venture Creation
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 2

  • Business Analytics and Modelling
  • AI Tools and Applications
  • Basics of Artificial Intelligence
  • Consumer Behaviour
  • Content and Email Marketing
  • Creating and Leading Entrepreneurial Organization
  • Database Technology and SQL for Managers
  • Decision Science
  • Direct Marketing
  • Financial Modeling
  • Foundation of Digital Marketing
  • Global Business Management
  • Industrial Relations and Labour Laws
  • Management Control System
  • Marketing of Services
  • Negotiation and Conflict Management
  • Neuro Linguistic Programming
  • Organization Change and Development
  • Small Business Management
  • Social Entrepreneurship
  • ADVANCED EXCEL AND POWERPOINT
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Behavioural Finance
  • Bottom of The Pyramid Marketing
  • Building Entrepreneurial Culture and Team
  • Business Intelligence and Data Analytics
  • Business Process and Enterprise Management
  • Capacity Planning and Management
  • Compensation and Reward Management
  • Contemporary Information Systems and Knowledge Management.
  • Corporate Tax Planning and Management
  • Cost and Management Accounting for Decision Making
  • Creating and Managing New Businesses in Emerging Markets
  • Creativity and Innovation in Business and Entrepreneurship
  • Data Mining and Data Warehousing
  • Digital Marketing
  • Economics of Emerging Markets
  • Emotional Intelligence for Managers
  • Enterprise Growth and Succession
  • Enterprise Planning Appraisal and Financing
  • Entrepreneurial Marketing
  • Family Business Management
  • Franchising in Retailing
  • Global Marketing Communication
  • Global Sales and Channel Management
  • Global Strategic Brand Management
  • HR ANALYTICS
  • I.T. Project Management
  • Industrial Marketing
  • International Finance and Forex Management
  • Internet of things Fundamentals
  • Leading Change in Organizations
  • Legal Environment of International Business
  • Management of Financial Services
  • Management of Technological Innovations and Changes.
  • Managing Business in Asia Pacific Region
  • Marketing Analytics
  • Marketing Channel Management
  • Marketing of Health Care Services
  • Mentored Study in Entrepreneurship
  • Merchandising and Category Management
  • Networks Security
  • Operations Planning, Scheduling and Control
  • Organization Design and Structural Processes
  • Performance and Competency Management
  • Predictive Analytics using R
  • Principles and Practices of Banking
  • Product and Brand Management
  • Product-service System Design
  • Project Planning Appraisal and Control
  • Recruitment Selection and Retention
  • Retail Supply Chain and Logistics Management
  • Risk and Insurance in International Trade
  • Rural Marketing
  • Rural Micro Finance Management
  • Rural Poverty and Livelihoods Promotion
  • Rural Retail
  • Safeguarding Information in Cyber World
  • Sales Management
  • Security Analysis and Portfolio Management
  • Service Operations Management
  • Social Media & Mobile Marketing
  • Sourcing and Vendor Management
  • Strategic Human Resource Management
  • Supply Chain Management
  • Technology in Retailing
  • Technology Management and Innovation
  • Theory of Constraints Linked Management
  • Visual Merchandising and Space Planning
  • Wealth Management
  • WORKPLACE PSYCHOLOGY
  • WTO and International Trade Law
  • Strategic Management
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Advanced Corporate Accounting
  • Advanced Sales Management
  • Advertising and Sales Promotion
  • AI in Digital Marketing
  • Artificial Intelligence and Robotic Applications
  • Block chain for Business
  • Corporate Entrepreneurship
  • Corporate Image Building
  • Corporate Restructuring, Mergers and Acquisitions
  • Customer Relationship Management
  • Cyber security & Risk Management
  • Data Visualization: Tools and Techniques
  • E-retailing
  • Enterprise Cloud Computing
  • Financial Analytics
  • Financial Engineering
  • GLOBAL HUMAN RESOURCE MANAGEMENT
  • Green Operations Management
  • Human Resource Outsourcing
  • India’s Foreign Trade Analytics
  • Influencer Marketing
  • International and Cross Cultural Business Negotiation
  • International Retailing
  • International Strategic Marketing
  • Leading Change in Family Business
  • Lean Sigma
  • Luxury Retail
  • Mall Management
  • Management of Virtual Enterprises
  • Managerial Counselling
  • Managing a Growing Business
  • Managing Creativity and Building Learning Organizations
  • Managing Innovation Process
  • Managing IT Products and Services
  • Managing Projects
  • Manufacturing and Service Competitiveness
  • Marketing of Financial Services
  • Marketing Strategies
  • Microeconomics of Competitiveness
  • Operations Strategy
  • Organizational Development and Effectiveness
  • Power, Politics and Leadership
  • Pricing Strategies
  • Private Equity and Venture Capital
  • Psychological Testing for Hr Professionals
  • Retail Store Operations
  • Risk Management
  • Social Marketing
  • Strategic Financial Management
  • Strategic Global Outsourcing
  • Training and Development
  • Transactional Analysis
  • Venture Capital and Private Equity
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses