BBA (Business Development)

Program Code 10794

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility 60% in 10+2 for Non Sponsored & 55% ...

Duration 3 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.64
  • 1st Year Sponsored Semester Fee 2.46

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
  • Office Management with MS Word and MS Excel [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Accounting Fundamentals [Discipline I (Major I) (Management - Business Development ) ]
  • Business Statistics [Discipline I (Major I) (Management - Business Development ) ]
  • Business Ethics and Governance [Discipline I (Major I) (Management - Business Development ) ]
  • Computer Applications [Discipline I (Major I) (Management - Business Development ) ]
  • Introduction to Business Economics [Discipline I (Major I) (Management - Business Development ) ]
  • Introduction to Management Principles [Discipline I (Major I) (Management - Business Development ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES [Core Courses]
  • Business Mathematics I [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Global Sourcing for Business Development [Specialisation Elective Courses]
  • Information Systems in Digital Age [Specialisation Elective Courses]
  • Term Paper [Non Teaching Credit Courses]
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Principles of Organizational Behaviour [Core Courses]
  • RESEARCH METHODS FOR MANAGERS [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Competitive Intelligence From Analysis to Dissemination [Specialisation Elective Courses]
  • Personal Financial Planning [Specialisation Elective Courses]
  • E - Commerce [Industry Specific Courses]
  • Business Law [Core Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Operations Research [Core Courses]
  • Principles of Consumer Behaviour [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Competitive Intelligence-applications in Business [Specialisation Elective Courses]
  • Corporate Warfare for Business Development [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Introduction to Business Analytics [Specialisation Elective Courses]
  • Public Relations and Corporate Image [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Introduction to Internet of Things [Industry Specific Courses]
  • Business Strategy [Core Courses]
  • Marketing in Digital Age [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Basics of Foreign Exchange [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Fundamentals of Business Wargaming and Scenario Planning [Specialisation Elective Courses]
  • Understanding Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses