BBA (Business Development)

Program Code 10794

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility 10+2 min 60% for Non Sponsored & ...

Duration 3 Years

Selection Process English Language TestPersonal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.56
  • 1st Year Sponsored Semester Fee 2.34

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals [Core Courses]
  • Business Statistics [Core Courses]
  • Environmental Studies - I [Core Courses]
  • Fundamentals: Competitive Intelligence [Core Courses]
  • IT Applications in Business [Core Courses]
  • Management Foundation [Core Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Law [Core Courses]
  • Cost and Management Accounting [Core Courses]
  • Environmental Studies [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Banking Environment [Allied Courses]
  • Business Mathematics I [Allied Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Banking and Financial Institutions [Specialisation Elective Courses]
  • Global Sourcing for Business Development [Specialisation Elective Courses]
  • Term Paper [Non Teaching Credit Courses]
  • Business Statistics [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Management Information Systems [Core Courses]
  • Research Methodology [Core Courses]
  • Understanding Organizational Behavior [Core Courses]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Competitive Intelligence From Analysis to Dissemination [Specialisation Elective Courses]
  • Minor Project [Non Teaching Credit Courses]
  • E - Commerce [Core Courses]
  • Fundamentals of Production and Operations Management [Core Courses]
  • Fundamentals of Project Management [Core Courses]
  • Operations Research [Core Courses]
  • Sales and Distribution Management [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Competitive Intelligence-applications in Business [Specialisation Elective Courses]
  • Corporate Warfare for Business Development [Specialisation Elective Courses]
  • Export Import Documentation and Logistics [Specialisation Elective Courses]
  • Service Marketing [Specialisation Elective Courses]
  • Seminar [Non Teaching Credit Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Business Policy and Strategic Management [Core Courses]
  • Public Relations and Corporate Image [Core Courses]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Basics of Foreign Exchange [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • Fundamentals of Business Wargaming and Scenario Planning [Specialisation Elective Courses]
  • Understanding Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Fundamentals of Entrepreneurship [Core Courses]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses