BBA (Business Development)

Program Code 10794

Campus Noida

Institute Amity School of Business

University Amity University Uttar Pradesh

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.19
  • 1st Year Sponsored Semester Fee 3.285
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Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

Semester – 1

    Major – Requirement
  • Accounting Fundamentals
  • Economics for Managers
  • Introduction to Management Principles
    Common Curriculum Courses
  • Communication Skills - I
  • Introduction to Environmental Studies

Semester – 2

    Major – Requirement
  • Fundamentals of Marketing
  • Fundamentals of Business Statistics
  • Basics of Financial Management
    Common Curriculum Courses
  • Communication Skills - II
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Unrestricted Electives
  • Unrestricted Electives - I

Semester – 3

    Major – Requirement
  • Human Resource Management & Development
  • Essentials of Production and Operation Management
  • Research Methods for Managers
    Common Curriculum Courses
  • Individual Excellence & Social Dynamics
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Human Values and Community Outreach
    Unrestricted Electives
  • Unrestricted Electives - II
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - I

Semester – 4

    Major – Requirement
  • Business Strategy
    Common Curriculum Courses
  • Creativity for Team Excellence
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • General Aptitude Reasoning Ability
  • Professional Ethics and Social Responsibility
    Unrestricted Electives
  • Unrestricted Electives - III
  • Unrestricted Electives - IV
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - II

Semester – 5

    Major - Electives (Any Two)
  • Marketing In Digital Age
  • Information Systems in Digital Age
  • Fundamentals Of Warehousing and Distribution Management
    Common Curriculum Courses
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Basics of Artificial Intelligence / AI Tools and Applications
    Non-Teaching Credit Courses
  • Summer Internship
    Unrestricted Electives
  • Unrestricted Electives - V
  • Unrestricted Electives - VI
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - III

Semester – 6

    Major - Electives (Any Four)
  • Brand Management
  • Innovation and Emerging Business Models
  • Introduction to Business Intelligence
  • Marketing and Sustainability
  • Sales And Operations Planning
    Unrestricted Electives
  • Unrestricted Electives - VII