M.A. (Fashion Communication & Journalism)
Institute
Amity School of Fashion Technology, Mumbai
University
Amity University Maharashtra
- Program Fee
(Rs. in Lacs)
- 1st Year Non Sponsored Semester
0.79
Course Structure
1st Year
Semester 1
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Elements of Design & Fashion
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Fundamentals of Research
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Principles & Practices of Brand Management
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Fashion: Concept to Consumer
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Contemporary and Historical Fashion Studies
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Consumer Psychographics
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CAD
-
Fundamentals of Fashion Communication
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Essentials of Fashion Journalism
Semester 2
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Trend Research and Forecasting (Trend Book)
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Fashion Public Relations
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Research Methodology & Statistics
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CAD & Multimedia Design
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IPR
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Visual Merchandising
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Creative Fashion Photography
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Feature Writing and Content Creation in the Fashion Industry
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Project 1: Industry Interaction - Creative Collaboration with fashion journalists/ bloggers/ Influencers
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Green Technology & Sustainable Fashion
2nd Year
Semester 3
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Media in fashion Studies
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Fashion Event Management
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Creative Direction and Broadcast Media
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Creative Advertising
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Textile Heritage and Fashion History
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Commercial E-magazine publishing
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Summer Internship Evaluation Report and Presentation