M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.90

Course Structure

1st Year

Semester 1

  • BASICS OF COMMUNICATION
  • Behavioural Science – I
  • German I
  • Spanish I
  • FRENCH
  • Communication Theory
  • Public Relation and Practices
  • Advertising Management
  • Event Management
  • Marketing and Brand Management
  • Art and Craft of Photography
  • Accelerator I: Media Psychology
  • Accelerator II: Community Radio
  • Accelerator III: Media Software
  • Accelerator IV: Feature Writing
  • Accelerator V - Indian Folk & Traditional Studies
  • Accelerator VI - Event planning and production

Semester 2

  • Communication Skills II
  • Behavioural Communication and Relationship Management
  • French II
  • German II
  • Spanish-II
  • Media Planning & Buying
  • Marketing of Services
  • Crisis Management
  • Client Servicing & Account Planning
  • PR Campaign Design
  • Constitution Media laws & Ethics
  • Accerlator I Documentary Making
  • Accerlator II Development Communication
  • Accerlator III Media software II
  • Accerlator IV Fake News and Misinformation
  • Accerlator V Digital Photography and Multimedia

2nd Year

Semester 3

  • LEADING THROUGH THE GROUP
  • INTERPERSONAL COMMUNICATION
  • FRENCH
  • GERMAN
  • SPANISH
  • COMMUNICATION RESEARCH
  • COPYWRITING
  • DIGITAL MARKETING AND ADVERTISING
  • INTERNSHIP/PROJECT
  • SOCIAL MEDIA ANALYTICS
  • GENDER AND MEDIA
  • MEDIA ECONOMICS
  • CELEBRITY MANAGEMENT
  • DIGITAL PUBLIC RELATIONS
  • DIRECTING NON FICTION
  • MOBILE JOURNALISM

Semester 4

  • Professional Excellence
  • Dissertation
  • Internship
  • Research Colloquium
  • Communication in Context