M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.86

Course Structure

1st Year

Semester 1

  • Media Psychology
  • Community Radio
  • Media Software
  • Feature Writing
  • BASICS OF COMMUNICATION
  • Behavioural Science
  • French
  • German
  • Spanish
  • Communication Theory
  • Public Relation & Practice
  • Advertising Management
  • Event Management
  • Marketing & Brand Management
  • Art and Craft Photography

Semester 2

  • Communication Skills
  • Behavioural Science
  • French II
  • German II
  • Spanish II
  • Media Planning & Buying
  • Marketing of Services
  • Crisis Management
  • Client Servicing & Account Planning
  • PR Campaign Design
  • Constitution Media Laws & Ethics
  • Documentary Making
  • Development Communication
  • Media software II
  • Fake News and Misinformation
  • Digital Photography and Multimedia

2nd Year

Semester 3

  • French
  • German
  • Spanish
  • Communication Research
  • Social Media Analytics
  • Copywriting
  • Digital Marketing and Advertising
  • Internship
  • INTERPERSONAL COMMUNICATION
  • Behavioural Science
  • Gender and Media
  • Media Economics
  • Perspectives on Indian Literature
  • Celebrity Management
  • Digital Public Relations
  • Directing Non-fiction

Semester 4

  • Behavioural Science
  • Dissertation
  • Internship
  • Research Colloqium
  • Communication Skills