M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.95

Course Structure

1st Year

Semester 1

  • BASICS OF COMMUNICATION
  • BEHAVIOURAL SCIENCE – I
  • GERMAN I
  • SPANISH I
  • FRENCH
  • COMMUNICATION THEORY
  • PUBLIC RELATION AND PRACTICES
  • ADVERTISING MANAGEMENT
  • EVENT MANAGEMENT
  • MARKETING AND BRAND MANAGEMENT
  • ART AND CRAFT OF PHOTOGRAPHY
  • ACCELERATOR I: MEDIA PSYCHOLOGY
  • ACCELERATOR II: COMMUNITY RADIO
  • Accelerator III: Media Software
  • ACCELERATOR IV: FEATURE WRITING
  • INDIAN FOLK & TRADITIONAL STUDIES
  • EVENT PLANNING AND PRODUCTION

Semester 2

  • Communication Skills II
  • Behavioural Communication and Relationship Management
  • French II
  • German II
  • Spanish-II
  • Media Planning & Buying
  • Marketing of Services
  • Crisis Management
  • Client Servicing & Account Planning
  • PR Campaign Design
  • Constitution Media laws & Ethics
  • Accerlator I Documentary Making
  • Accerlator II Development Communication
  • Accerlator III Media software II
  • Accerlator IV Fake News and Misinformation
  • Accerlator V Digital Photography and Multimedia

2nd Year

Semester 3

  • LEADING THROUGH THE GROUP
  • INTERPERSONAL COMMUNICATION
  • FRENCH
  • GERMAN
  • SPANISH
  • COMMUNICATION RESEARCH
  • COPYWRITING
  • DIGITAL MARKETING AND ADVERTISING
  • INTERNSHIP/PROJECT
  • SOCIAL MEDIA ANALYTICS
  • GENDER AND MEDIA
  • MEDIA ECONOMICS
  • CELEBRITY MANAGEMENT
  • DIGITAL PUBLIC RELATIONS
  • DIRECTING NON FICTION
  • MOBILE JOURNALISM

Semester 4

  • Professional Excellence
  • Dissertation
  • Internship
  • Research Colloquium
  • Communication in Context