B. Des. (Fashion Styling & Image Design)

Program Code 171033

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.65
Apply Now

Course Structure

1st Year

    Semester 1

  • Behavioural Science-I
  • Effective Listening
  • Environmental Studies
  • French I
  • Spanish I
  • Fashion Orientation
  • Computer Skills and Foundation Vector Graphics
  • Elements of Design
  • World Art and Culture
  • Smart Phone Film Making
  • Tourism and Travel-I
  • Identity and Personality Development-I

Semester 2

  • Digital Design and Geometry
  • Textiles for Fashion
  • Intellectual Property Rights
  • Visualization and Representation
  • Fashion Studies
  • French- II
  • Spanish-II
  • Presentation Skills
  • Behavioural Science-II
  • Identity & Personality
  • Travel and Tourism-II
  • Smartphone Filmmaking–II

2nd Year

Semester 3

  • Group Dynamics And Team Building
  • Reading And Comprehension
  • UG FL Spanish III
  • Fashion Illustration -I
  • Fashion Communication
  • Basics of Pattern Making & Garment Construction
  • Phenomena of Image and Identity
  • Fundamentals of styling, culture and trends
  • CAD-I
  • Fashion & Textiles Trend Research Project
  • Industrial Visit
  • Understanding the process and business
  • Elements of Art and Design I

Semester 4

  • Stress and coping strategies
  • Effective writing skills
  • UG FL Spanish IV
  • Industrial Visit
  • Fashion Illustration & Model Drawings-II
  • Advanced Computer Aided Design(CAD)
  • Trend Forecasting and Design Process
  • Traditional Indian Textile-I
  • Fashion Photography
  • Basic Draping
  • Product Styling
  • Fashion: Business, laws, Ethics & Communication
  • Fashion Public Relations
  • Technology of Textile Manufacturing
  • Early and Contemporary World Cinema
  • Elements of Art and Design II

3rd Year

Semester 5

  • Fundamentals of Fashion Branding
  • Individual Society And Nations
  • Employability Skill
  • UG FL French V
  • CAD- Blogging Design
  • Fashion Art Illustration & Model Drawings-III
  • Traditional Indian Textiles-II
  • Fashion Retail management and brand promotion
  • Creative Direction
  • Industry Interaction Report and Presentation
  • History of Indian Costumes
  • Journalism and content writing
  • Industrial Visit
  • Composition & Colour

Semester 6

  • Interpersonal Communication & Relationship Management
  • Workplace Communication
  • Fashion Art Illustration & Model Drawing-IV
  • Digital Portfolio
  • Research Methodology
  • Colloquim- Fashion & Textiles Research Documentation
  • Fashion Retail and Merchandizing
  • Sustainable Fashion and Green Innovation
  • Personal Styling
  • Appreciation of World Textiles
  • The business of Luxury Fashion
  • Fashion Editorial Styling
  • Industry Visit
  • Final Project
  • Portfolio

4th Year

Semester 7

  • Media Studies in Fashion
  • Advanced Digital Portfolio and 3D Design
  • Design & Development of Fashion Accessories
  • Craft Studies
  • E-Commerce and digital marketing
  • Visual Merchandising
  • Summer Internship Evaluation Report and Presentation
  • History of Western Costumes
  • Consumer Psychographics
  • Project- Broadcast Media and Fashion

Semester 8

  • Fashion Industry Projects