B. Des. (Fashion Styling & Image Design)

Program Code 171033

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.58

Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
  • Fashion Orientation
  • Computer Skills & Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Understanding self for effectiveness
  • Effective Listening
  • UG FL French I
  • Environmental Studies-I
  • Basics of sketching & drawing
  • Introduction To Photography
  • Introduction to Cinema and other art forms

Semester 2

  • Art and Design Aesthetics
  • Visualization & Representation - II
  • Basics of IPR
  • Digital Design
  • Design Geometry
  • Project work - Resource and Design ideation
  • Material Exploration for Craft Studies
  • UG FL French II
  • Problem Solving & Creative Thinking
  • Presentation Skill
  • Environmental Studies II
  • Introduction to 2D Animation
  • Film History and Film Theories
  • Understanding light through the lens
  • Romantic poetry

2nd Year

Semester 3

  • Group Dynamics And Team Building
  • Reading And Comprehension
  • Fashion Illustration -I
  • Fashion Communication
  • Basics of Pattern Making & Garment Construction
  • Phenomena of Image and Identity
  • Fundamentals of styling, culture and trends
  • Intellectual Property Rights-II
  • CAD-I
  • Summer Project
  • UG FL French III
  • UG FL Spanish III
  • Understanding the process and business
  • Contemporary Human rights situations and Issues
  • Camera Design & types of lenses
  • Elements of Art and Design I

Semester 4

  • UG FL French IV
  • UG FL Spanish IV
  • Stress and coping strategies
  • Corporate Communication
  • Fashion Illustration & Model Drawings-II
  • Advanced Computer Aided Design(CAD)
  • Trend Forecasting and Design Process
  • Traditional Indian Textile-I
  • Fashion Photography
  • Basic Draping
  • Product Styling
  • Fashion: Business, laws, Ethics & Communication
  • Pattern Making and Garment Construction
  • Technology of Textile Manufacturing
  • Adobe illustrator
  • Elements of Art and Design II
  • Early and Contemporary World Cinema
  • Different genres of photography
  • Specific Themes in Human rights

3rd Year

Semester 5

  • Digital Portfolio
  • Fashion Art Illustration & Model Drawings-III
  • Traditional Indian Textiles-II
  • Fashion Retail Management and Brand Promotion
  • Spatial Styling
  • Creative Direction
  • Industry Interaction
  • History of Indian Costumes
  • Journalism and Content Writing
  • UG FL French V
  • UG FL German V
  • UG FL Spanish V
  • Individual Society And Nations
  • Employability Skill
  • The English drama of India
  • Legislation themes in Human Rights
  • Entrepreneurship Development
  • Application of Art and Design I

Semester 6

  • Fashion Art Illustration & Model Drawing-IV
  • Computer Aided Design (CAD)-III
  • Research Methodology
  • Colloquim- Fashion & Textiles Research Documentation
  • Fashion Retail and Merchandizing
  • Environment & Green Manufacturing
  • Personal Styling
  • Appreciation of World Textiles
  • The business of Luxury Fashion
  • Fashion Editorial Styling
  • Workplace Communication
  • Interpersonal Communication & Relationship Management
  • Report writing & thesis preparation (Human Rights)
  • Contemporary Literature
  • Business Policy &Strategic Management
  • Application of Art and Design II

4th Year

Semester 7

  • Media Studies in Fashion
  • Advanced Digital presentation Techniques
  • Design & Development of Fashion Accessories
  • Craft Studies
  • E-Commerce and digital marketing
  • Visual Merchandising
  • Summer Internship Evaluation
  • History of Western Costumes
  • Project- Broadcast media and Fashion
  • Consumer psychographics

Semester 8

  • Industry Project