B. Des. (Fashion Communication)

Program Code 17811

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.55
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Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
  • Fashion Orientation
  • Computer Skills & Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Understanding self for effectiveness
  • Effective Listening
  • UG FL French I
  • UG FL Spanish I
  • UG FL German I
  • Environmental Studies-I
  • Basics of Sketching & Drawing
  • Micro Economics I
  • Concept & Theoretical Understanding Of Human Rights
  • Management Foundations
  • General Fitness, Basketball,Carom & Atletics
  • Introduction to Photography
  • Introduction to other visual forms
  • Basics of Tourism Management
  • Introduction To Social Work

Semester 2

  • Art and Design Aesthetics
  • Visualization & Representation - II
  • Digital Design
  • Basics of IPR
  • Design Geometry
  • Project work - Resource and Design ideation
  • UG FL French II
  • UG FL German II
  • UG FL Spanish II
  • Problem Solving & Creative Thinking
  • Presentation Skill
  • Environmental Studies II
  • Computer lab on 2D Animation
  • Micro Economics I
  • Film History And Film Theories
  • Marketing Management
  • Understanding light through the lens
  • Romantic Poetry
  • World Geography
  • Health Education, Volleyball, Lawn Tennis & Athletics
  • Contemporary Development Studies

2nd Year

Semester 3

  • Fashion Illustration
  • Fashion Communication
  • Basics of Pattern Making & Garment Construction
  • Social & Psychological Aspects of Clothing
  • Fashion Studies
  • Intellectual Property Rights-II
  • Introduction to CAD
  • Summer Project
  • UG FL French-III
  • UG FL German-III
  • UG FL Spanish-III
  • Group Dynamics And Team Building
  • Reading And Comprehension
  • Understanding the process and business
  • Financial Management
  • Contemporary human rights situations and issues
  • Introduction to 3D
  • Tourism Product Of India

Semester 4

  • UG FL French IV
  • UG FL German IV
  • UG FL Spanish IV
  • Fashion Illustration & Model Drawing II
  • Advanced Computer Aided Design(CAD)
  • Trend Forecast and Design
  • Traditional Indian Textile-I
  • Fashion Photography
  • Basic Draping
  • Product Styling
  • Fashion: Business, laws, Ethics & Communication
  • Fashion Public Relations
  • Technology of Textile Manufacturing
  • Stress and coping strategies
  • Corporate Communication
  • Maya Fundamentals
  • Early and contemporary world cinema
  • Specific Themes in Human rights
  • Business Environment
  • Tourism Trends in India

3rd Year

Semester 5

  • Fashion Art Illustration & Model Drawings-III
  • Digital Portfolio
  • History of indian costumes
  • Spatial Styling
  • Fashion Retail management and brand Promotion
  • Jouralism and content writing
  • Project- II
  • Industry Interaction
  • Creative Direction
  • Individual Society And Nations
  • Employability Skills
  • UG FL French V
  • UG FL Spanish V
  • Enterpreneurship Development
  • Introduction to other visual forms
  • Composition & Colour
  • Digital Editing
  • Tour Packaging

Semester 6

  • Interpersonal Communication & Relationship Management
  • Workplace Communication
  • Research Methodology
  • Appreciation of World Textile
  • Computer Aided Design(CAD)-III
  • Fashion Art Illustration & Model Drawing-IV
  • Fashion Retail and Merchandizing
  • Environment & Green Manufacturing
  • Personal Styling
  • Fashion Editorial Styling
  • Colloquim
  • The Business of Luxury Fashion
  • UG FL French VI
  • UG FL German VI
  • UG FL Spanish VI
  • Project
  • Critical Analysis ,critical reading and writing on cinema
  • Business Policy & Strategic Management
  • Portfolio
  • Hospitality & Tourism Marketing

4th Year

Semester 7

  • Media Studies & Event management
  • Broadcast media and Fashion
  • Consumer Psychographics
  • Advance Digital Presentation Techniques
  • Couture Design
  • E-Commerce and digital marketing
  • Project-Craft Studies
  • Summer Internship Evaluation

Semester 8

  • Graduation Design Collection /Fashion Industry Projects