B. Des. (Fashion Communication)

Program Code 17811

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.660
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
  • Fashion Orientation
  • Computer Skills & Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Environmental Studies-I*
  • Effective Listening
  • Understanding self for effectiveness
  • French I
  • German I
  • Spanish I
  • Management Foundations
  • Basics of sketching & drawing
  • Introduction To Photography
  • Basics of Tourism Management
  • Introduction to Cinema and other art forms

Semester 2

  • Art and Design Aesthetics
  • Visualization & Representation - II
  • Digital Design
  • Basics of IPR
  • Design Geometry
  • Project work - Resource and Design ideation
  • Reading and Comprehension
  • Group Dynamics and Team Building
  • French III
  • German III
  • Spanish III

2nd Year

Semester 3

  • Social & Psychological Aspects of Clothing
  • Fashion Studies
  • Intellectual Property Rights-II
  • Introduction to CAD
  • Fashion Communication
  • Summer Project*
  • Corporate Communication*
  • Stress & Coping Strategies
  • French III
  • German III
  • Spanish III
  • Fashion Illustration
  • Traditional Indian Textile-I

Semester 4

  • Fashion Illustration & Model Drawings -II
  • Advanced Computer Aided Design(CAD)
  • Fashion Draping
  • Fashion:Business,law,Ethics & Communication
  • Product Styling
  • Fashion Public Relations
  • Fashion Photography
  • Print Forecast & Design
  • Creative Textiles
  • French-IV
  • Spanish-IV
  • German-IV
  • Stress & Coping Strategies
  • Corporate Communication

3rd Year

Semester 5

  • Fashion Art Illustration & Model Drawings-III
  • Digital Portfolio
  • History of indian costumes
  • Spatial Styling
  • Fashion Retail management and brand Promotion
  • Jouralism and content writing
  • Project- I
  • Industry Interaction
  • Traditional Indian Textiles - II
  • Dyeing and Printing
  • Personality, Nationality and Human values
  • Employability Skills
  • UG FL French III
  • German-V
  • Spanish-V

Semester 6

  • Interpersonal Communication
  • Workplace Communication
  • Research Methodology
  • History of Western Costumes
  • Computer Aided Design(CAD)-III
  • Introduction to Fashion Research and Design Process
  • Visual Merchandising
  • Environment & Green Manufacturing
  • Personal Styling
  • Fashion Editorial Styling
  • Project II
  • Colloquim
  • The Business of Luxury Fashion
  • Fashion Illustration

4th Year

Semester 7

  • Media Studies & Event management
  • Broadcast media and Fashion
  • Consumer Psychographics
  • Advance Digital Presentation Techniques
  • Couture Design
  • E-Commerce and digital marketing
  • Project-Craft Studies
  • Summer Internship Evaluation

Semester 8

  • Graduation Design Collection /Fashion Industry Projects