B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.69

Course Structure

1st Year

Semester 1

  • FRENCH I
  • GERMAN I
  • SPANISH I
  • Effective Listening
  • Understanding Self for Effectiveness
  • Understanding Mass Communication
  • Introduction to Culture & Society
  • Print Media
  • Art & Craft of Photography
  • Environmental Studies
  • Fashion Orientation
  • Introduction to Innovation management
  • Concept & Theoretical understanding of Human Rights
  • Basics of sketching & drawing
  • Shakespearen Comedy
  • Basics of Tourism Management
  • Creative Writing
  • Introduction to Visual Communication
  • Introduction to Indian Political System
  • INTRODUCATION TO POLITICAL SCIENCE

Semester 2

  • SPANISH-II
  • RUSSIAN-II
  • CHINESE-II
  • PORTUGUESE-II
  • KOREAN-II
  • JAPANESE-II
  • ADVERTISING PRINCIPLES AND PRACTICE
  • COMPUTER APPLICATIONS-II
  • INDIAN POLITICAL SYSTEM
  • READING IN MEDIA
  • PROJECT WITH PRESENTATION & EVALUATION
  • STUDY ABROAD 12 DAYS
  • MEDIA PRODUCTION PORTFOLIO
  • PRINT MEDIA SPECIALIZED REPORTING & FEATURE WRITING
  • ELECTRONIC COMMUNICATION
  • FRENCH-II
  • BASIC PHOTOGRAPHY
  • TV Journalism
  • Media Laws & Ethics
  • Introduction to Advertising
  • ENVIRONMENTAL STUDIES-II
  • PROBLEM SOLVING AND CREATIVE THINKING
  • PRESENTATION SKILLS
  • WORKSHOP OR CERTIFICATION DESCIPLE SPECIFIC 1 CREDIT PER WORKSHOP
  • Film Appreciation
  • FASHION ART ILLUSTRATION AND MODEL DRAWING
  • SYSTEMS,ORGANISATION & INSTRUMENTS OF HUMAN RIGHTS
  • COMPUTER LAB ON 2D ANIMATION
  • WORLD GEOGRAPHY
  • GERMAN-II

2nd Year

Semester 3

  • Film Theory and Practice
  • UG FL FRENCH-III
  • UG FL GERMAN-III
  • UG FL SPANISH-III
  • Basics of Radio broadcasting
  • Public Relations and Corporate Communication
  • Fundamentals of Marketing and Brand Management
  • Event Management
  • Internship/Summer Project
  • Reading and Comprehension
  • Group Dynamics and Team Building
  • Production Sound
  • Photo Journalism
  • TV News Production
  • INTRODUCTION TO 3D
  • INDIAN ECONOMY AND ITS PUBLIC FINANACE
  • The Novels of England
  • Fashion Forecasting
  • Contemporary Human rights situations and Issues
  • Accounting for Management
  • Camera Design & types of lenses
  • Technology Innovation
  • Tourism Product Of India
  • Social and Behaviour Change Communication

Semester 4

  • NEW MEDIA
  • Development Communication
  • Media Planning & Buying
  • CORPORATE COMMUNICATION
  • Media Management
  • Online Journalism
  • STRESS AND COPING STRATEGIES
  • TV PRODUCTION AND PRESENTATION
  • Event Management:Planning and Production
  • Business Innovation
  • Design Development
  • Maya Fundamentals
  • FILM THEORY & PRACTICE - II(Cinematography/Editing/Sound)
  • FRENCH-IV
  • SPANISH-IV

3rd Year

Semester 5

  • UG FL FRENCH-V
  • UG FL GERMAN-V
  • UG FL SPANISH - V
  • Digital Marketing
  • EMPLOYABILITY SKILLS
  • Basics of Research
  • Media Criticism
  • Internship
  • Film Production
  • Photojournalism
  • TV News Production
  • FASHION MANAGEMENT & RETAIL
  • DIGITAL EDITING
  • ADVANCE INNOVATION MANAGEMENT

Semester 6

  • Brand Management
  • Advanced Cyber Media
  • Short Film Production
  • Country Report
  • Client Servicing & Copy Writing
  • Special Events
  • Ethics & Corporate Governance
  • Country Report -I
  • INTERNSHIP OR DISSERTATION
  • PROFESSIONAL PROJECT
  • MEDIA ANALYSIS
  • INTERPERSONAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • Workplace Communication
  • Hospitality & tourism marketing
  • PROJECT ANIMATION
  • Report writing & thesis preparation (Human Rights)
  • Visual Merchandising