B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.69

Course Structure

1st Year

Semester 1

  • UG FL FRENCH I
  • UG FL GERMAN I
  • UG FL SPANISH I
  • RUSSIAN I
  • CHINESE I
  • PORTUGUESE I
  • KOREAN-I
  • JAPANESE-I
  • PRINT MEDIA - REPORTING & EDITING
  • UNDERSTANDING MASS COMMUNICATION
  • COMPUTER APPLICATIONS I
  • INTRODUCTION TO FILM STUDIES
  • EFFECTIVE LISTENING
  • UNDERSTANDING SELF FOR EFFECTIVENESS
  • ENVIRONMENTAL STUDIES I
  • INTRODUCTION TO VISUAL COMMUNICATION
  • Fashion Orientation
  • Management Foundations
  • Concept & Theoretical understanding of Human Rights
  • BASICS OF SKETCHING AND DRAWING
  • SHAKESPEAREAN COMEDY
  • Micro controller, Introduction to Microprocesors
  • Basics of Tourism Management
  • Robotics-1 (Electronics for Robotics)
  • CSR AND SOCIAL ENTREPRENEURSHIP
  • Cosmetic Formulation
  • Introduction to Renewable Energy
  • Understanding Indian Economy
  • CONCEPT, MEANING AND APPROACHES
  • INTRODUCTION TO INNOVATION MANAGEMENT
  • Fundamentals of Styling, Culture & Trends
  • INTRODUCTION TO CULTURE AND SOCIETY
  • BASICS OF FILM PRODUCTION
  • STUDY ABROAD 12 DAYS

Semester 2

  • ADVERTISING PRINCIPLES AND PRACTICE
  • COMPUTER APPLICATIONS-II
  • INDIAN POLITICAL SYSTEM
  • READING IN MEDIA
  • PROJECT WITH PRESENTATION & EVALUATION
  • STUDY ABROAD 12 DAYS
  • MEDIA PRODUCTION PORTFOLIO
  • PRINT MEDIA SPECIALIZED REPORTING & FEATURE WRITING
  • ELECTRONIC COMMUNICATION
  • FRENCH-II
  • SPANISH-II
  • RUSSIAN-II
  • CHINESE-II
  • PORTUGUESE-II
  • KOREAN-II
  • JAPANESE-II
  • BASIC PHOTOGRAPHY
  • TV Journalism
  • Media Laws & Ethics
  • Introduction to Advertising
  • ENVIRONMENTAL STUDIES-II
  • PROBLEM SOLVING AND CREATIVE THINKING
  • PRESENTATION SKILLS
  • WORKSHOP OR CERTIFICATION DESCIPLE SPECIFIC 1 CREDIT PER WORKSHOP
  • Film Appreciation
  • FASHION ART ILLUSTRATION AND MODEL DRAWING
  • SYSTEMS,ORGANISATION & INSTRUMENTS OF HUMAN RIGHTS
  • COMPUTER LAB ON 2D ANIMATION
  • WORLD GEOGRAPHY
  • GERMAN-II

2nd Year

Semester 3

  • UG FL FRENCH-III
  • UG FL GERMAN-III
  • UG FL SPANISH-III
  • Basics of Radio Broadcasting
  • Event Management
  • Public Relations
  • Fundamentals of Marketing
  • Summer Project and Evaluation- I
  • GROUP DYNAMICS AND TEAM BUILDING
  • READING & COMPREHENSION
  • Sound
  • Brand Management
  • Corporate Communication
  • STUDY ABROAD 12 DAYS
  • Film Theory & Practice - I
  • Social and Behaviour Change Communication
  • Rural Entrepreneurship
  • Contemporary Human Rights Situations and Issues
  • fashion Forecasting
  • Tourism Product of India
  • The Novels of England
  • Introduction to 3D
  • Technology Innovation

Semester 4

  • NEW MEDIA
  • Development Communication
  • Media Planning & Buying
  • CORPORATE COMMUNICATION
  • Media Management
  • Online Journalism
  • STRESS AND COPING STRATEGIES
  • TV PRODUCTION AND PRESENTATION
  • FILM THEORY & PRACTICE - II(Cinematography/Editing/Sound)
  • Event Management:Planning and Production
  • Business Innovation
  • Design Development
  • Maya Fundamentals
  • FRENCH-IV
  • SPANISH-IV

3rd Year

Semester 5

  • SUMMER INTERNSHIP EVALUATION-II
  • SPANISH-V
  • RUSSIAN-V
  • New Media
  • National and International Issues
  • INDIVIDUAL SOCIETY AND NATIONS
  • EMPLOYABILITY SKILLS
  • FILM THEORY AND PRACTICE-II
  • EVENT MANAGEMENT-II
  • Multimedia
  • ADVANCED RESEARCH
  • PROJECT WITH PRESENTATION & EVALUATION
  • WORKSHOP CERTIFICATION DISCIPLINE SPECIFIC 1 CREDIT PER WORKSHOP
  • STUDY ABROAD 12 DAYS
  • English Drama of India
  • Fashion management & retail
  • Digital Editing
  • MEDIA PRODUCTION PORTFOLIO
  • Legislation Themes in Human Rights
  • Human Resource Management
  • FRENCH-V
  • GERMAN-V

Semester 6

  • INTERNSHIP OR DISSERTATION
  • PROFESSIONAL PROJECT
  • MEDIA ANALYSIS
  • INTERPERSONAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • Workplace Communication
  • Hospitality & tourism marketing
  • PROJECT ANIMATION
  • Report writing & thesis preparation (Human Rights)
  • Visual Merchandising