B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.69

Course Structure

1st Year

Semester 1

  • Understanding Self for Effectiveness
  • Effective Listening
  • French
  • German
  • Spanish
  • Environmental Studies
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft Photography
  • Fashion Orientation
  • Readings in Media I
  • Introduction to Visual Communication
  • Introduction to Political System

Semester 2

  • French II
  • German II
  • Spanish II
  • Understanding Self for Effectiveness
  • Effective Listening
  • Environmental Studies
  • TV Journalism
  • Film Theory & Practice
  • Radio Production
  • Media Laws & Ethics
  • Anchoring & Presentation
  • Community Radio
  • Graphic Design
  • Fashion Art Illustration and Model Drawing

2nd Year

Semester 3

  • Group Dynamicsand Team Building
  • Basic Of Advertising
  • Event Management
  • Public relation & corporate communications
  • Internship / Summer SAP
  • Media Criticism
  • Readings & Comprehension
  • Financial Management
  • Contemporary Human rights situations and Issues
  • Introduction to 3D
  • The novels of England
  • Camera Design & types of lenses
  • Tourism Product Of India
  • Understanding the process and business
  • Gender Studies
  • Safety Awareness & Training
  • Public Finance
  • Fashion Forecasting
  • India and the word
  • Brand Management
  • Basics Of Animation & Visual Graphics
  • Readings in Media II
  • General Fitness, Kaaddi & Athletics (Throwing events)
  • French III
  • German III
  • SPANISH III

Semester 4

  • Stress and Coping Strategies
  • Corporate Communication
  • French
  • German
  • Spanish
  • Media Management
  • Online Journalism
  • New Media
  • Development Communication
  • Media Planning & Buying
  • Film Theory and Practice
  • TV Production and Presentation
  • Radio Jockeying
  • Indian Government and Politics II
  • Specific Themes in Human rights
  • Design Development

3rd Year

Semester 5

  • French
  • German
  • Spanish
  • Employability Skills
  • Individual, Society and Nations
  • Media Research
  • Regional journalism
  • News & Contemporary issue
  • Internship/Summer SAP
  • Digital Photography
  • Multimedia
  • Film Criticism
  • Fashion promotion & retail
  • Tour Packaging
  • Digital Editing

Semester 6

  • Media Production Portfolio
  • Workplace Communication
  • Interpersonal Communication and Relationship Management
  • Professional Project
  • Internship
  • Project
  • Hospitality & Tourism Marketing
  • Visual Merchandising