B.A. (Journalism & Mass Communication)

Program Code 17798

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.91

Course Structure

1st Year

Semester 1

  • Environmental Studies
  • French
  • German
  • Spanish
  • Effective Listening
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft Photography
  • Understanding Self for Effectiveness
  • Readings in Media I
  • Introduction to Visual Communication
  • Introduction to Political System
  • Fashion Orientation
  • Management Foundations
  • Concept & Theoretical understanding of Human Rights
  • Basics of sketching & drawing
  • Shakespearen Drama
  • Introduction To Photography
  • Basics of Tourism Management
  • Introduction to Cinema and other art forms
  • Introduction to Social Work
  • Introduction to Political Science
  • Micro Economics I
  • Basics Of Visual Art I
  • Industrial Safety

Semester 2

  • French II
  • German II
  • Spanish II
  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies
  • TV Journalism
  • Film Theory & Practice
  • Radio Production
  • Media Laws & Ethics
  • Anchoring & Presentation
  • Community Radio
  • Graphic Design
  • Fashion Art Illustration and Model Drawing
  • Marketing Management
  • Systems, Organisations& Instruments of Human Rights
  • Computer lab on 2D Animation
  • Romantic poetry
  • World Geography
  • Contemporary Development Studies
  • Indian Government and Politics
  • Macro Economics I
  • Basics Of Visual Art II
  • SAFETY LEGISLATIONS & MANAGEMENT

2nd Year

Semester 3

  • French III
  • German III
  • SPANISH III
  • Basic Of Advertising
  • Event Management
  • Public relation & corporate communications
  • Media Criticism
  • Internship / Summer SAP
  • Group dynamics & team building
  • Readings & Comprehension
  • Fashion Forecasting
  • Financial Management
  • Contemporary Human rights situations and Issues
  • Introduction to 3D
  • The novels of England
  • Camera Design & types of lenses
  • Tourism Product Of India
  • Understanding the process and business
  • Elements of Art and Design I
  • General Fitness, Kaaddi & Athletics (Throwing events)
  • India and the word
  • Public Finance
  • Gender Studies
  • Safety Awareness & Training
  • Brand Management
  • Basics Of Animation & Visual Graphics
  • Readings in Media II

Semester 4

  • French
  • German
  • Spanish
  • Corporate Communication
  • Stress and Coping Strategies
  • Media Management
  • Online Journalism
  • New Media
  • Development Communication
  • Media Planning & Buying
  • Film Theory and Practice
  • TV Production and Presentation
  • Radio Jockeying
  • Design Development
  • Business Environment
  • Specific Themes in Human rights
  • Maya Fundamentals
  • The English novels Of India
  • Different genres of photography
  • Tourism Trends in India
  • Elements of Art and Design II
  • Yoga, Kho-Kho, Hockey & Athletics
  • Indian Government and Politics II
  • Indian Economy
  • Introduction to Rural and Urban Development
  • Industrial Hygiene, Occupational Health & Disaster Management

3rd Year

Semester 5

  • French
  • German
  • Spanish
  • Media Research
  • Regional journalism
  • News & Contemporary issue
  • Internship / Summer SAP
  • Individual, Society and Nations
  • Employability Skills
  • Advance Innovation Management
  • Internet of Things
  • Automation
  • Intellectual Property Rights & Quality Assurance
  • Renewable Energy Systems
  • Needs assessment
  • Skills Lab and skill Development
  • Regional Developmental
  • Fashion Promotion and Retail
  • Organizational Behaviour
  • Legislation themes in Human Rights
  • Digital Editing
  • The English drama of India
  • Composition & Colour
  • Tour Packaging
  • Introducion to other visual forms
  • Digital photography
  • Multimedia
  • Film Criticism

Semester 6

  • Interpersonal Communication and Relationship Management
  • Workplace Communication
  • Media Production Portfolio
  • Professional Project
  • Internship
  • INNOVATION PROJECT
  • Project
  • Project (Robotics & Application)
  • Pharmaceutical & Cosmetic Sciences lab
  • Energy Audit and Energy Management
  • Project (Rural Development )
  • Social work and health care / Research Project
  • Economics of world geopolitics
  • Visual Merchandising
  • Cost Accounting
  • Report writing & thesis preparation (Human Rights)
  • Project (Animation)
  • Contemporary Literature
  • Portfolio
  • Hospitality & Tourism Marketing