B.A. (Journalism & Mass Communication)

Program Code 15798

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 40000 Or USD 10960 per year
Admission Not open

Course Structure

1st Year

Semester 1

  • Graphics and Visual Communication
  • Mass Communication Models & Theory
  • Print Journalism
  • State and Politics
  • Common Curriculum Courses

Semester 2

  • Environmental Studies
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • News Analysis
  • Photography theory & Practice
  • Common Curriculum Courses

2nd Year

Semester 3

  • Term Paper
  • Editing Technique
  • Advertising Concepts
  • Introduction to Media Research
  • Introduction to Television Production
  • Common Curriculum Courses

Semester 4

  • On Air Skills for Broadcast Media
  • Principles of Marketing- I
  • Writing for Specialism
  • Communication for Sustainable Development
  • Online Journalism and Digital Media
  • Public Relations Concepts
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Brand Management
  • Client Servicing and Creatives
  • Event Management Concepts
  • Filmmaking Techniques
  • Multimedia Production
  • Common Curriculum Courses

Semester 6

  • Minor Project
  • Ad Production and Campaign Planning
  • Digital Marketing & Content Development
  • Production Portfolio for Digital Platforms
  • Public Relations & Campaign Planning
  • Camera Operations
  • Common Curriculum Courses