B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 16724

Campus Greater Noida

Institute Amity School of Communication, AUGN

University Amity University Uttar Pradesh

Eligibility 10 + 2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.29
  • 1st Year Sponsored Semester Fee 1.93

Course Structure

1st Year

Semester 1

  • Basics of Graphic Design [Core Courses]
  • Basics of Radio [Core Courses]
  • Environmental Studies - I [Core Courses]
  • Fundamentals of Advertising [Core Courses]
  • Understanding Mass Communication [Core Courses]
  • Writing for Print [Core Courses]
  • News Analysis [Allied Courses]
  • State and Politics [Allied Courses]
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Advertising Strategies [Core Courses]
  • Basics of Television Journalism [Core Courses]
  • Digital Animation and Sound [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Reporting and Feature Writing [Core Courses]
  • Writing for Radio [Core Courses]
  • Public Relations and Corporate Communication [Allied Courses]
  • Visualization and Photography [Allied Courses]
  • Country Report [SAP Courses (Optional)]
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Advanced Television Journalism [Core Courses]
  • Basics of Film Theory and Practice [Core Courses]
  • Basics of Media Research [Core Courses]
  • Basics of News Room Practices [Core Courses]
  • Digital Photography [Core Courses]
  • Global Media Scenario [Core Courses]
  • Effective Written Communication [Communication Skills]
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses