Program Code 16019

Campus Greater Noida

Institute Amity Business School, AUGN

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category- min. ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.505
  • 1st Year Sponsored Semester Fee 3.76

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 2

  • Business Analytics and Modelling
  • AI Tools and Applications
  • Basics of Artificial Intelligence
  • Consumer Behaviour
  • Content and Email Marketing
  • Creating and Leading Entrepreneurial Organization
  • Database Technology and SQL for Managers
  • Decision Science
  • Direct Marketing
  • Financial Modeling
  • Foundation of Digital Marketing
  • Global Business Management
  • Industrial Relations and Labour Laws
  • Management Control System
  • Marketing of Services
  • Negotiation and Conflict Management
  • Neuro Linguistic Programming
  • Organization Change and Development
  • Small Business Management
  • Social Entrepreneurship
  • ADVANCED EXCEL AND POWERPOINT
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Advanced Corporate Accounting
  • Advanced Sales Management
  • Advertising and Sales Promotion
  • Artificial Intelligence and Robotic Applications
  • Block chain for Business
  • Business Turks
  • Cooperative Management
  • Corporate Entrepreneurship
  • Corporate Image Building
  • Corporate Restructuring, Mergers and Acquisitions
  • CSR Practices in Rural Areas
  • Customer Relationship Management
  • Cyber security & Risk Management
  • Data Visualization: Tools and Techniques
  • E-retailing
  • Enterprise Cloud Computing
  • Financial Analytics
  • Financial Engineering
  • GLOBAL HUMAN RESOURCE MANAGEMENT
  • Green Operations Management
  • Human Resource Outsourcing
  • India’s Foreign Trade Analytics
  • International and Cross Cultural Business Negotiation
  • International Retailing
  • International Strategic Marketing
  • Leading Change in Family Business
  • Lean Sigma
  • Luxury Retail
  • Mall Management
  • Management of Virtual Enterprises
  • Managerial Counselling
  • Managing a Growing Business
  • Managing Creativity and Building Learning Organizations
  • Managing Innovation Process
  • Managing IT Products and Services
  • Managing Projects
  • Manufacturing and Service Competitiveness
  • Marketing of Financial Services
  • Marketing Strategies
  • Microeconomics of Competitiveness
  • Operations Strategy
  • Organizational Development and Effectiveness
  • Power, Politics and Leadership
  • Pricing Strategies
  • Private Equity and Venture Capital
  • Product Design, Development and Commercialization
  • Psychological Testing for Hr Professionals
  • Retail Store Operations
  • Risk Management
  • Rural Entrepreneurship and Development
  • Rural Project Planning and Management
  • Social Marketing
  • Strategic Financial Management
  • Strategic Global Outsourcing
  • Training and Development
  • Transactional Analysis
  • Venture Capital and Private Equity
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses