B.A. (Journalism & Mass Communication)

Program Code 12798

Campus Jaipur

Institute Amity School of Communication, Jaipur

University Amity University Rajasthan

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.62
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Course Structure

1st Year

Semester 1

  • Print Journalism
  • Fundamentals of Advertising
  • Introduction to Visual Communication
  • Computer Applications I
  • Understanding Mass Communication
  • News & Contemporary Issues
  • Indian Political System
  • ANANDAM-I
  • Behavioural Science I (Understanding Self for Effectiveness)
  • English
  • French
  • German
  • Spanish
  • Chinese

Semester 2

  • Advertising Principles & Practices
  • Basic Photography
  • Television Production
  • Radio Journalism
  • English-II
  • Behavioural Science – II (Problem Solving and Creative Thinking)
  • Computer Applications-II
  • ANANDAM-II
  • Writing for Media
  • Portfolio Development- Print
  • French
  • German
  • Spanish
  • Chinese

2nd Year

Semester 3

  • Digital Photography
  • ANANDAM-III
  • Television Journalism
  • Computer Graphics, Animation & Sound
  • Public Relations
  • Term Paper (Evaluation)
  • Environment Studies
  • Behavioral Science III (Interpersonal Communication & Relationship Management
  • Communication Skills - I
  • Media Planning and Buying
  • Media Management
  • French
  • German
  • Spanish
  • Chinese

Semester 4

  • Anandam -IV
  • Film Theory & Practice - I
  • Basics of Research
  • Online Journalism
  • Advertising Design
  • Corporate Communication
  • Behavioural Science -IV (Group Dynamics & Team Building)
  • Communication Skills - II
  • Multimedia
  • Specialized Television Journalism
  • French
  • German
  • Spanish
  • Chinese

3rd Year

Semester 5

  • Anandam-V
  • Advanced Research
  • Summer Project (Evaluation)
  • Film Theory and Practice-II
  • Event Management
  • Behavioral Science-V (Individual, Society and Nation
  • Communication Skills - III
  • Digital Marketing
  • Portfolio Development (Online Journalism)
  • Brand Management
  • French
  • German
  • Spanish
  • Chinese

Semester 6

  • Media Laws and Ethics
  • Internship
  • Professional Project (Print)
  • Professional Project (Advertising)
  • Professional Project (Public Relations & Events)
  • Professional Project (Photography)
  • Professional Project (Television Journalism)
  • Professional Project (Film and Television Production)
  • Professional Project (Social Media)
  • Development Communication
  • News & Current Affairs