B.A. (Journalism & Mass Communication)

Program Code 19798

Campus Kolkata

Institute Amity School of Communication, Kolkata

University Amity University, Kolkata

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.98
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Course Structure

1st Year

    Semester 1

  • Graphics and Visual Communication
  • Mass Communication Models & Theory
  • Print Journalism
  • State and Politics
  • Common Curriculum Courses

Semester 2

  • Environmental Studies
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • News Analysis
  • Photography theory & Practice
  • Common Curriculum Courses

2nd Year

Semester 3

  • Term Paper
  • Editing Technique
  • Advertising Concepts
  • Introduction to Media Research
  • Introduction to Television Production
  • Common Curriculum Courses

Semester 4

  • Advanced Graphic Design
  • Anchoring Skills for TV
  • Writing for TV
  • Advanced Film Theory and Practice
  • Applied Research in Media
  • Electronic Media Production
  • Introduction to Development Communication
  • Media Laws and Ethics
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Advertising and Corporate Filmmaking
  • Fundamentals of Event Management
  • News Bulletin Management
  • Radio News
  • Specialized Writing and Editing
  • Basics of Cyber Media
  • Principles of Marketing- I
  • Common Curriculum Courses

Semester 6

  • Major Project
  • Brand Management
  • Client Servicing and Copywriting
  • Fiction Production
  • Radio Programming
  • Special Events
  • Advanced Cyber Media
  • Multimedia and Convergence
  • Common Curriculum Courses