MA (PR & Event Management)

Program Code 19342

Campus Kolkata

Institute Amity School of Communication, Kolkata

University Amity University, Kolkata

Eligibility Class XII (agg. 50%) & Graduation ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.60
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Course Structure

1st Year

    Semester 1

  • Concepts of Event Planning
  • Introduction to Public Relations Practices
  • Mass Communication Theory & Practice
  • Visualization & Media Design
  • Common Curriculum Courses

Semester 2

  • Conference
  • Event Production
  • Marketing Management
  • PR & Event Research
  • Strategic And Digital PR
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Advertising and Promotions
  • New Venture Creation For Media Enterprisis
  • Public Relations Writing
  • Business &Corporate Communications
  • Digital Marketing
  • Event Marketing Concept
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Corporate Events
  • Digital Marketing
  • Global Marketing Communication
  • Marketing of Services
  • Managing Special Events
  • New Venture Creation in PR and Events
  • Common Curriculum Courses