B.A. (Journalism & Mass Communication)

Program Code 33798

Campus Patna

Institute Amity School of Communication, Patna

University Amity University Bihar

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
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Course Structure

1st Year

Semester 1

  • International Relations: Concepts and Theories
  • Mass Communication Models & Theory
  • Print Journalism
  • Graphics and Visual Communication
  • Communication Skills - I

Semester 2

  • News Analysis
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • Photography theory & Practice
  • Design and Graphics
  • Communication Skills - II

2nd Year

Semester 3

  • Individual Excellence & Social Dynamics
  • Advertising Concepts
  • Introduction to Media Research
  • Introduction to Television Production
  • Political leadership and government
  • Basics of Film Theory and Practice
  • Digital Photography
  • Term Paper

Semester 4

  • Online Journalism and Digital Media
  • Public Relations Concepts
  • Research Methodology
  • Content Production for New Media
  • Writing for Specialism
  • On Air Skills for Broadcast Media
  • Communication for Sustainable Development
  • Creativity for Team Excellence

3rd Year

Semester 5

  • Summer Internship
  • Client Servicing and Creatives
  • Multimedia Production
  • Event Management Concepts
  • Filmmaking Techniques
  • Brand Management

Semester 6

  • Camera Operations
  • Ad Production and Campaign Planning
  • Digital Marketing & Content Development
  • Fiction Production
  • Minor Project
  • Social Communication