B.A. (Journalism & Mass Communication)

Program Code 33798

Campus Patna

Institute Amity School of Communication, Patna

University Amity University Bihar

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)

Course Structure

1st Year

Semester 1

  • Communication Skills - I
  • State and Politics
  • Mass Communication Models & Theory
  • Print Journalism
  • Graphics and Visual Communication

Semester 2

  • Communication Skills - II
  • Environmental Studies
  • News Analysis
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • Photography theory & Practice

2nd Year

Semester 3

  • Digital Photography
  • Basics of Film Theory and Practice
  • Term Paper
  • Advertising Concepts
  • Effective Written Communication
  • Communication Skills - II
  • Problem Solving and Creative Thinking
  • Introduction to Media Research
  • Introduction to Television Production

Semester 4

  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Creativity for Team Excellence
  • Communication for Sustainable Development
  • Online Journalism and Digital Media
  • On Air Skills for Broadcast Media
  • Electronic Media Production
  • Anchoring Skills for TV

3rd Year

Semester 5

  • Brand Management
  • Summer Internship
  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building
  • Specialized Writing and Editing
  • Basics of Cyber Media
  • News Bulletin Management
  • Radio News
  • Principles of Marketing- I
  • Professional Ethics and Social Responsibility

Semester 6

  • Major Project
  • Social Communication
  • Stress and Coping Strategies
  • Special Events
  • Advanced Cyber Media
  • Fiction Production
  • Radio Programming
  • Client Servicing and Copywriting