MBA (Advertising & PR)

Program Code 141377

Campus Gwalior

Institute Amity School of Communication, Gwalior

University Amity University Madhya Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.53
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Course Structure

1st Year

Semester 1

  • COMMUNICATION PROCESS & PRACTICES OF MANAGEMENT
  • PRINCIPLES OF MEDIA MARKETING STRATEGY
  • PRINCIPLES OF ADVERTISING MANAGEMENT
  • STRATEGIC COMMUNICATION: WRITING ACROSS PLATFORMS
  • BASICS OF FINANCIAL AND COST ACCOUNTING
  • PRINCIPLES OF PUBLIC RELATIONS MANAGEMENT
  • INDIAN FINANCIAL SYSTEM AND MARKET
  • BUILDING ORGANIZATIONAL CULTURE AND COMMUNICATION
  • BEHAVIOURAL SCIENCE - I
  • BUSINESS COMMUNICATION-I

Semester 2

  • Public Relations and Advertising Research
  • Corporate Communications: Concepts, Structure and Functions
  • Strategic Communication Management
  • Advertising Strategies and Public Relations Practices
  • Communicating Corporate Social Responsibility
  • Corporate Accounting
  • Production: Campaign Designing
  • Seminar Paper: Corporate Image Building
  • BEHAVIOURAL SCIENCE-II
  • BUSINESS COMMUNICATION-II
  • FRENCH-II

2nd Year

Semester 3

  • QUANTITATIVE TECHNIQUES AND MEDIA STATISTICS
  • STRATEGIC MARKETING AND BRAND MANAGEMENT
  • MEDIA AND ENTERTAINMENT INDUSTRY: OVERVIEW
  • MARKETING IN DIGITAL WORLD
  • FINANCIAL CONTROL AND MANAGEMENT
  • EVENT PLANNING AND MANAGEMENT
  • PRODUCTION: NEW MEDIA AS TOOLS OF ADVERTISING AND PUBLIC RELATIONS

Semester 4

  • LEGAL ASPECTS OF BUSINESS IN MEDIA
  • CUSTOMER RELATIONSHIP MANAGEMENT: BUSINESS, IDENTITY AND REPUTATION
  • INTERNSHIP
  • DISSERTATION/SPECIALIZED PROJECT