16 Sep 2025|Jaipur | LT-02, A- Block, Ground Floor
AI and Automations for Strategic Communication
Amity School of Communication organised a very insightful Alumni Guest Lecture on 16th Sept, 2025 dealing with the topic, “AI and Automations for Strategic Communication”. The session was delivered by Mr. Sarthak Mittal, VP- Business Strategy and Operations, Growleads & Mr. Malay Gupta, VP- Growth and Marketing, Growleads.
Mr. Malay Gupta, Vice-President, Growth & Marketing, Growleads (Alumnus-B.A.J&MC-2015-18 Batch) is a dynamic leader with extensive experience in operations, automation, and digital marketing. He is highly experienced in optimizing processes, leveraging technology, and leading high-performing teams. He possesses vast expertise in Lead Generation Strategy: LinkedIn Outreach: Identifying tools, refining processes, crafting messaging, defining ICP (Ideal Customer Profile), and implementing automation. His expertise is also in Email Outreach: Utilizing top-notch tools, optimizing processes, creating targeted messaging, identifying ICP, and automating workflows.
Mr. Sarthak Mittal, Vice-President, Business Strategy & Operations, Growleads (Alumnus-B.A.J&MC- 2015-18 Batch) is a seasoned professional in aligning business strategy, driving execution, and unlocking scalable growth systems. His career journey spans across design, development, marketing, and product. He, presently leads cross-functional initiatives across sales, growth, and internal operations.
The speakers discussed about the various ways the new era of Artificial Intelligence (AI) has revolutionarily transformed the process of conducting research, accessing vast amount of data in a fraction of seconds, conducting analysis of big data and in the creation, dissemination and consumption of content. The session brought before valuable insights regarding how the technology has enabled the organisations to create an edge in the competitive market through its various applications. The hands-on session conducted by the speakers acquainted the students about some of the latest AI Tools and their functions.
A significant thought-provoking message given by the speakers centred on “AI cannot replace Humans…..but People knowing how to use AI can replace Humans”