Events

 

General Introduction of the Event: Amity School of Communication, Amity University Madhya Pradesh, organized a Meme Making Workshop on 04 September 2025. The workshop was conducted by Dr. Saurabh Jain, a renowned artist and media practitioner, who engaged students in exploring memes as a powerful form of digital expression. The session introduced participants to the evolution of meme culture, its influence on communication, advertising, and public relations, and the ethical concerns surrounding its use. Dr. Jain shared his expertise on blending humour, creativity, and critical thinking to create impactful memes, while also highlighting the role of memes in shaping narratives in contemporary society. The workshop created an interactive atmosphere where students not only learned about digital tools for meme creation but also actively developed and presented their own creative ideas.

a. Industry Insights and Exposure: Provide students with valuable insights into the world of digital media and creative communication by hosting a renowned artist like Dr. Saurabh Jain. The objective is to expose attendees to real-world applications of meme culture in advertising, public relations, and social campaigns, thereby enhancing their understanding of modern media practices.

b. Skill Enhancement and Creativity Showcase: Facilitate a platform for students to explore and showcase their creative talents through meme-making activities. The objective is to encourage students to apply humor, visual storytelling, and critical thinking, providing them with a practical avenue to enhance their digital content creation skills.

c. Professional Networking Opportunities: Create opportunities for students to interact with Dr. Saurabh Jain and other faculty members present at the event. The objective is to allow students to gain mentorship, discuss creative strategies, and explore potential collaborations in the fields of digital communication and media.

d. Audience Engagement and Appreciation: Engage the audience, comprising students and faculty, through interactive sessions, live meme creation, and presentations. The objective is to ensure that the workshop not only imparts knowledge but also leaves a lasting impression by blending fun with meaningful learning.

 

·       The workshop successfully achieved the outcome of providing attendees, especially students, with a deeper understanding of the role of memes in contemporary digital communication. Dr. Saurabh Jain’s insights and experiences contributed to broadening participants’ perspectives on how memes influence advertising, public relations, social commentary, and youth culture.

·       The hands-on meme-making activity showcased the creativity and humor of students. This outcome not only provided a platform for students to express their digital storytelling abilities but also highlighted the diverse skill set present within the academic community. Such exposure can contribute to future opportunities in creative media and communication fields..

·       The event successfully created opportunities for students to interact with Dr. Saurabh Jain and faculty members. This outcome is crucial in allowing students to gain mentorship, exchange ideas, and explore potential collaborations in digital content creation and media strategy..

·       The positive response and enthusiastic engagement from the participants, including students and faculty, were key outcomes of the workshop. The interactive session and the creative outputs received appreciation, indicating that the event not only met its objectives but also resonated well with the audience. This positive reception contributes to the overall success of the event and establishes a strong base for future creative initiatives by the Amity School of Communication.