BBA (Digital Marketing)

Program Code 321732

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility For Non Sponsored category: Class XII ...

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.770

Course Structure

Semester 1

  • Office Management with MS Word and MS Excel [Skill Component - Skill Enhancement Course]
  • Introduction to Business Economics [Minor]
  • Accounting Fundamentals [Major (Core)]
  • Business Statistics [Major (Core)]
  • Introduction to Management Principles [Major (Core)]
  • Principles of Marketing- I [Major (Core)]
  • Introduction to French Culture & Language [Ability Enhancement Courses]
  • Introduction to German Culture & Language [Ability Enhancement Courses]
  • Soft Skill Enhancement - I [Ability Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 5

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses