Home Programs B.A. (Journalism & Mass Communication)

B.A. (Journalism & Mass Communication)

Program Code 11798


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Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.17
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Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI116
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI103
  • Business Statistics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM103
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : CSIT108
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ECON153
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT109
  • Introduction to Studio Practices [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM130
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM104
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC122
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC105
  • Fundamentals of Environmental Studies [Co-curricular Courses]
    • Course Code : ESCM114
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI117
  • Business Environment [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT103
  • Human Resource management & Development [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : HR105
  • Marketing Theory and Practices [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MKTG107
  • Principles of Marketing [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MKTG101
  • Understanding International Business Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : IB204
  • Understanding Organizational Behavior [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : HR101
  • Aesthetics of Film Making [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM119
  • Film Appreciation [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM211
  • Introduction to Film Making Technique [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM111
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC123
  • Writing for Print [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC112
  • Food, Nutrition and Hygiene [Co-curricular Courses]
    • Course Code : FOOD107
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Music and Film Appreciation [Unrestricted Electives (Same Discipline)]
    • Course Code : JMC227
  • Social Media Metrics and Analytics [Unrestricted Electives (Same Discipline)]
    • Course Code : CSIT253
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AATP100
  • Introduction to Advertising & PR [Major – Requirement]
    • Course Code : ADVT204
  • Media Research [Major – Requirement]
    • Course Code : JMC225
  • Production For Creative Industries: Radio, TV & OTT [Major – Requirement]
    • Course Code : JMC226
  • Individual Excellence & Social Dynamics [Common Curriculum Courses]
    • Course Code : BS105
  • Professional Ethics and Social Responsibility [Common Curriculum Courses]
    • Course Code : PFE301
  • Written Expression & Comprehension in Arabic- I [Common Curriculum Courses]
    • Course Code : ARAB119
  • Written Expression & Comprehension in Chinese- I [Common Curriculum Courses]
    • Course Code : CHIN118
  • Written Expression & Comprehension in French-I [Common Curriculum Courses]
    • Course Code : FREN147
  • Written Expression & Comprehension in German - I [Common Curriculum Courses]
    • Course Code : GRMN138
  • Written Expression & Comprehension in Japanese- I [Common Curriculum Courses]
    • Course Code : JPAN118
  • Written Expression & Comprehension in Russian- I [Common Curriculum Courses]
    • Course Code : RUSS118
  • Written Expression & Comprehension in Sanskrit- I [Common Curriculum Courses]
    • Course Code : SANS118
  • Written Expression & Comprehension in Spanish - I [Common Curriculum Courses]
    • Course Code : SPAN146
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Reporting & Copy Editing Skills [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : JMC224
  • Dynamics of Contemporary Global Concerns [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI402
  • Psephology and Data Analysis [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI245
  • Western Political Philosophy [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI249
  • Fiction Production for TV [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM224
  • Production Studio II [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM254
  • Advertising Theory & Practice [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : ADVT203
  • Photography Concepts [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : VCOM106
  • Promotional Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : EM201
  • The Dynamics of Happiness [Co-curricular Courses]
    • Course Code : PSYC160
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Design and Graphics [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CSIT109
  • Summer Internship - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AASI101
  • Brand Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ADVT306
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC319
  • Event Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : EM304
  • Media Marketing Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ADVT307
  • Comparative Government and Politics UK, USA, Switzerland & China [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI336
  • Principles of Public Administration [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI339
  • Multi Platform Journalism I: Print and Online [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC321
  • Professional Ethics and Social Responsibility [Professional Ethics]
    • Course Code : PFE301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • On Air Skills for Broadcast Media [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : JMC306
  • Basics of Television Journalism [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC114
  • Campaign Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : PRCC303
  • Communication and Development Issues [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC320
  • Special Events [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : EM302
  • Corporate Communication and CSR [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : PRCC302
  • Multi Platform Journalism II: TV & Radio [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC317
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

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