B.A. (Journalism & Mass Communication)

Campus Lucknow

Institute Amity School of Communication, Lucknow

UniversityAmity University Uttar Pradesh

Eligibility10+2

Duration3 Years

  • Programme Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.0
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Course Details

  • Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Accounting Fundamentals [Discipline III (Major III) (Management ) ]
  • Business Statistics [Discipline III (Major III) (Management ) ]
  • Business Ethics and Governance [Discipline III (Major III) (Management ) ]
  • Computer Applications [Discipline III (Major III) (Management ) ]
  • Introduction to Business Economics [Discipline III (Major III) (Management ) ]
  • Introduction to Management Principles [Discipline III (Major III) (Management ) ]
  • Problem Solving using Computers & Python Programming [Discipline III (Major III) (Information Technology ) ]
  • Fundamentals of Environmental Sciences [Discipline III (Major III) (Environment Sciences ) ]
  • Basic Psychological Processes [Discipline II (Major II) (Psychology ) ]
  • Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
  • Screen Arts I [Discipline II (Major II) (Filmmaking ) ]
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses
  • Food, Nutrition and Hygiene [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
  • Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Photography Concepts [Minor I - Minor Elective Courses]
  • Business Finance [Discipline III (Major III) (Management ) ]
  • Business Mathematics II [Discipline III (Major III) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
  • Human Resource management & Development [Discipline III (Major III) (Management ) ]
  • Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
  • Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
  • Principles of Operating Systems [Discipline III (Major III) (Information Technology ) ]
  • Environmental Biology [Discipline III (Major III) (Environment Sciences ) ]
  • Basic Research Methodology, Statistics and Psychological Testing [Discipline II (Major II) (Psychology ) ]
  • Political Theory & Concepts [Discipline II (Major II) (Political Science ) ]
  • Screen Arts II [Discipline II (Major II) (Filmmaking ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses
  • Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper - I [Mandatory Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses
  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Writing for Specialism [Specialisation Elective Courses]
  • Communication for Sustainable Development [Core Courses]
  • Online Journalism and Digital Media [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses
  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses
  • Ad Production and Campaign Planning [Specialisation Elective Courses]
  • Digital Marketing & Content Development [Specialisation Elective Courses]
  • Production Portfolio for Digital Platforms [Specialisation Elective Courses]
  • Public Relations & Campaign Planning [Specialisation Elective Courses]
  • Minor Project [Non Teaching Credit Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses