Home Programs MA (Advertising & Marketing Management)

MA (Advertising & Marketing Management)

Program Code 11004


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Campus Lucknow

Post Graduate

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.41
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Course Structure

1st Year

Semester 1

  • Aesthetics of Photography [Employability & Skill Enhancement Courses]
    • Course Code : VCOM601
  • Advertising & Media Research [Core Courses]
    • Course Code : JMC628
  • Advertising Concepts and Practices [Core Courses]
    • Course Code : ADVT606
  • Client Servicing and Account Planning [Core Courses]
    • Course Code : ADVT603
  • Marketing Management [Core Courses]
    • Course Code : MKTG601
  • Elementary Arabic - I [Common Curriculum Courses]
    • Course Code : ARAB121
  • Elementary Chinese - I [Common Curriculum Courses]
    • Course Code : CHIN121
  • Elementary French-I [Common Curriculum Courses]
    • Course Code : FREN150
  • Elementary German-I [Common Curriculum Courses]
    • Course Code : GRMN141
  • Elementary Japanese-I [Common Curriculum Courses]
    • Course Code : JPAN121
  • Elementary Russian - I [Common Curriculum Courses]
    • Course Code : RUSS121
  • Elementary Sanskrit - I [Common Curriculum Courses]
    • Course Code : SANS121
  • Elementary Spanish -I [Common Curriculum Courses]
    • Course Code : SPAN149
  • Professional & Business Communication [Common Curriculum Courses]
    • Course Code : BC613
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AHSJCF600
  • Advertising & Media Research [Core Courses]
    • Course Code : JMC628
  • Advertising Campaign and Strategy [Core Courses]
    • Course Code : ADVT607
  • Consumer Behaviour [Core Courses]
    • Course Code : MKTG604
  • Media Ethics Laws and Governance [Core Courses]
    • Course Code : JMC630
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
    • Course Code : BS605
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AASI600
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
    • Course Code : PFE701
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AADS600
  • Client Servicing and Business Development [Specialisation Elective Courses]
    • Course Code : ADVT704
  • Corporate Filmmaking [Specialisation Elective Courses]
    • Course Code : FILM735
  • Event Marketing Concept [Specialisation Elective Courses]
    • Course Code : EM713
  • Media, CSR & Sustainable Development [Specialisation Elective Courses]
    • Course Code : PRCC715
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

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