B.A. (Journalism & Mass Communication)

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.95

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
  • Course Code : ESCM114
  • Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Course Code : CSIT109
  • Accounting Fundamentals [Discipline III (Major III) (Management ) ]
  • Course Code : ACCT102
  • Business Statistics [Discipline III (Major III) (Management ) ]
  • Course Code : QAM103
  • Business Ethics and Governance [Discipline III (Major III) (Management ) ]
  • Course Code : MGMT108
  • Computer Applications [Discipline III (Major III) (Management ) ]
  • Course Code : CSIT108
  • Introduction to Business Economics [Discipline III (Major III) (Management ) ]
  • Course Code : ECON153
  • Introduction to Management Principles [Discipline III (Major III) (Management ) ]
  • Course Code : MGMT109
  • Problem Solving using Computers & Python Programming [Discipline III (Major III) (Information Technology ) ]
  • Course Code : CSIT143
  • Fundamentals of Environmental Sciences [Discipline III (Major III) (Environment Sciences ) ]
  • Course Code : ESCM105
  • Basic Psychological Processes [Discipline II (Major II) (Psychology ) ]
  • Course Code : PSYC153
  • Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
  • Course Code : PSCI116
  • Screen Arts I [Discipline II (Major II) (Filmmaking ) ]
  • Course Code : FILM121
  • Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
  • Course Code : JMC122
  • Communication Skills - I [Communication Skills]
  • Course Code : BC109
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 2

  • Environmental Studies [Professional Ability Enhancement Courses]
  • Course Code : EVS101
  • Introduction to Radio and Audio Technique [Core Courses]
  • Course Code : JMC119
  • Media Ethics and Laws [Core Courses]
  • Course Code : JMC120
  • News Analysis [Core Courses]
  • Course Code : JMC101
  • Photography theory & Practice [Core Courses]
  • Course Code : VCOM105
  • Communication Skills - II [Communication Skills]
  • Course Code : BC206
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Course Code : AATP100
  • Editing Technique [Employability & Skill Enhancement Courses]
  • Course Code : FILM213
  • Advertising Concepts [Core Courses]
  • Course Code : ADVT202
  • Introduction to Media Research [Core Courses]
  • Course Code : JMC221
  • Introduction to Television Production [Core Courses]
  • Course Code : JMC222
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Course Code : BS105
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 4

  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Course Code : JMC306
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Course Code : MKTG102
  • Writing for Specialism [Specialisation Elective Courses]
  • Course Code : JMC220
  • Communication for Sustainable Development [Core Courses]
  • Course Code : JMC217
  • Online Journalism and Digital Media [Core Courses]
  • Course Code : JMC219
  • Public Relations Concepts [Core Courses]
  • Course Code : PRCC201
  • Creativity for Team Excellence [Behavioural Science]
  • Course Code : BS208
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

3rd Year

Semester 5

  • Brand Management [Specialisation Elective Courses]
  • Course Code : MKTG313
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Course Code : ADVT304
  • Event Management Concepts [Specialisation Elective Courses]
  • Course Code : EM303
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Course Code : FILM230
  • Multimedia Production [Specialisation Elective Courses]
  • Course Code : CSIT356
  • Summer Internship [Non Teaching Credit Courses]
  • Course Code : AASI100
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Course Code : PFE301
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 6

  • Brand Management [Specialisation Elective Courses]
  • Course Code : MKTG313
  • Client Servicing and Copywriting [Specialisation Elective Courses]
  • Course Code : ADVT302
  • Fiction Production [Specialisation Elective Courses]
  • Course Code : JMC312
  • Radio Programming [Specialisation Elective Courses]
  • Course Code : JMC314
  • Special Events [Specialisation Elective Courses]
  • Course Code : EM302
  • Major Project [Non Teaching Credit Courses]
  • Course Code : AAMJ100
  • Advanced Cyber Media [Core Courses]
  • Course Code : JMC302
  • Multimedia and Convergence [Core Courses]
  • Course Code : JMC304
  • Social Communication [Communication Skills]
  • Course Code : BC302
  • Stress and Coping Strategies [Behavioural Science]
  • Course Code : BS302
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :