Home Programs B.A. (Journalism & Mass Communication)

B.A. (Journalism & Mass Communication)

Program Code 11798


Need more information? Click here

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.05
Apply Now

Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI116
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI103
  • Accounting Fundamentals [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ACCT102
  • Business Statistics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM103
  • Business Ethics and Governance [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT108
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : CSIT108
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ECON153
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT109
  • Film Craft [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM118
  • Studio 101 [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM117
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM104
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC122
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC105
  • Fundamentals of Environmental Studies [Co-curricular Courses]
    • Course Code : ESCM114
  • Film Appreciation [SAP Courses (Optional)]
    • Course Code : FILM211
  • Introduction of Artificial Intelligence in World Politics [SAP Courses (Optional)]
    • Course Code : IRS343
  • Introduction to Community Psychology [SAP Courses (Optional)]
    • Course Code : PSYC332
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Current Affairs and News Analysis [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : JMC106
  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
    • Course Code : FOOD107
  • Photography Concepts [Minor I - Minor Elective Courses]
    • Course Code : VCOM106
  • Descriptive Statistics (Bivariate) and Probability Distributions [Discipline III / Multidisciplinary (Statistics ) ]
    • Course Code : STAT126
  • Business Finance [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : FIBA103
  • Business Mathematics II [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : QAM104
  • Fundamentals of Competitive Intelligence and Business Development [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : CI104
  • Human Resource management & Development [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : HR105
  • Marketing Theory and Practices [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : MKTG107
  • Understanding Organizational Behavior [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : HR101
  • Environmental Biology [Discipline III / Multidisciplinary (Environment Sciences ) ]
    • Course Code : ESCM112
  • Basic Research Methodology, Statistics and Psychological Testing [Discipline II (Major II) / Minor Stream (Psychology ) ]
    • Course Code : PSYC154
  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI117
  • Screen Arts II [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM122
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC123
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Advertising Theory & Practice [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : ADVT203
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AATP100
  • Gerontology Social and Health Perspective [Discipline II (Major II) / Minor Stream (Psychology ) ]
    • Course Code : PSYC249
  • Psychology of Social Behavior [Discipline II (Major II) / Minor Stream (Psychology ) ]
    • Course Code : PSYC250
  • Contemporary Diplomacy [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI242
  • Political leadership and government [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI244
  • Political Process in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI248
  • Business Environment [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : MGMT103
  • Business Law [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : LAW105
  • Cost and Management Accounting [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : ACCT205
  • Fundamentals of Business Analytics [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : QAM206
  • Fundamentals of Production and Operations Management [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : POM201
  • Integrated Marketing Communications [Discipline II (Major II) / Minor Stream (Management. ) ]
    • Course Code : MKTG314
  • Screen Arts III [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM246
  • Audio Visual Media & Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC223
  • Fashion Photography - I [Co-curricular Courses]
    • Course Code : FASH212
  • Film Appreciation [SAP Courses (Optional)]
    • Course Code : FILM211
  • Introduction of Artificial Intelligence in World Politics [SAP Courses (Optional)]
    • Course Code : IRS343
  • Introduction to Community Psychology [SAP Courses (Optional)]
    • Course Code : PSYC332
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Reporting & Copy Editing Skills [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : JMC224
  • Content Production for New Media [Minor I - Minor Elective Courses]
    • Course Code : CSIT207
  • Business Policy and Strategic Management [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : STRA302
  • Entrepreneurship and Small Business Management [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : ENTR203
  • Fundamentals of Project Management [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : POM203
  • Principles of Consumer Behaviour [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : MKTG304
  • Research Methodology [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : QAM202
  • Understanding International Business Management [Discipline III / Multidisciplinary (Management ) ]
    • Course Code : IB204
  • Advanced Web Technology [Discipline III / Multidisciplinary (Information Technology ) ]
    • Course Code : CSIT248
  • Environmental Pollution and Human Health [Discipline III / Multidisciplinary (Environment Sciences ) ]
    • Course Code : ESCM209
  • Abnormal Psychology and Assessment [Discipline II (Major II) / Minor Stream (Psychology ) ]
    • Course Code : PSYC254
  • Systems and Approaches [Discipline II (Major II) / Minor Stream (Psychology ) ]
    • Course Code : PSYC212
  • Screen Arts IV [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM247
  • Promotional Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : EM201
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AASI100
  • Cinematography Studio I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FILM337
  • Comparative Government and Politics UK, USA, Switzerland & China [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : PSCI336
  • Direction Studio I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FILM336
  • Editing Studio I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FILM340
  • Principles of Public Administration [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : PSCI339
  • Producing Studio I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FILM335
  • Screenwriting Studio I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FILM342
  • Brand Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ADVT306
  • Communication Research [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC307
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC319
  • Event Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : EM304
  • Media Marketing Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ADVT307
  • Multi Platform Journalism I: Print and Online [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : JMC321
  • Country Report [SAP Courses (Optional)]
    • Course Code : SAP301
  • Film Appreciation [SAP Courses (Optional)]
    • Course Code : FILM211
  • Introduction of Artificial Intelligence in World Politics [SAP Courses (Optional)]
    • Course Code : IRS343
  • Introduction to Community Psychology [SAP Courses (Optional)]
    • Course Code : PSYC332
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AAMN100
  • Ad Production and Campaign Planning [Specialisation Elective Courses]
    • Course Code : ADVT303
  • Digital Marketing & Content Development [Specialisation Elective Courses]
    • Course Code : ADVT305
  • Production Portfolio for Digital Platforms [Specialisation Elective Courses]
    • Course Code : CSIT357
  • Public Relations & Campaign Planning [Specialisation Elective Courses]
    • Course Code : PRCC301
  • Camera Operations [Employability & Skill Enhancement Courses]
    • Course Code : JMC121
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :