B.A. (Journalism & Mass Communication) - 3 Continent

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.72

Course Structure

1st Year

Semester 1

  • Basics of Graphic Design [Core Courses]
  • Course Code : CSIT101
  • Basics of Radio [Core Courses]
  • Course Code : JMC102
  • Environmental Studies - I [Core Courses]
  • Course Code : EVS103
  • Fundamentals of Advertising [Core Courses]
  • Course Code : ADVT101
  • Understanding Mass Communication [Core Courses]
  • Course Code : JMC115
  • Writing for Print [Core Courses]
  • Course Code : JMC112
  • News Analysis [Allied Courses]
  • Course Code : JMC101
  • State and Politics [Allied Courses]
  • Course Code : JMC105
  • English Language Usage Essentials [Communication Skills]
  • Course Code : ENG101
  • Understanding Self for Effectiveness [Behavioural Science]
  • Course Code : BS101
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 2

  • Advertising Strategies [Core Courses]
  • Course Code : ADVT201
  • Basics of Television Journalism [Core Courses]
  • Course Code : JMC114
  • Digital Animation and Sound [Core Courses]
  • Course Code : CSIT201
  • Environmental Studies - II [Core Courses]
  • Course Code : EVS102
  • Reporting and Feature Writing [Core Courses]
  • Course Code : JMC113
  • Writing for Radio [Core Courses]
  • Course Code : JMC111
  • Public Relations and Corporate Communication [Allied Courses]
  • Course Code : PRCC101
  • Visualization and Photography [Allied Courses]
  • Course Code : VCOM102
  • Country Report [SAP Courses (Optional)]
  • Course Code : SAP101
  • New Leadership in Cross cultural context [SAP Courses (Optional)]
  • Course Code : HR206
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Course Code : STRA202
  • Introduction to Communication Skills [Communication Skills]
  • Course Code : ENG111
  • Individual Society and Nation [Behavioural Science]
  • Course Code : BS102
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Course Code : AATP100
  • Advanced Television Journalism [Core Courses]
  • Course Code : JMC202
  • Basics of Film Theory and Practice [Core Courses]
  • Course Code : FILM212
  • Basics of Media Research [Core Courses]
  • Course Code : JMC204
  • Basics of News Room Practices [Core Courses]
  • Course Code : JMC214
  • Digital Photography [Core Courses]
  • Course Code : VCOM201
  • Global Media Scenario [Core Courses]
  • Course Code : JMC203
  • Country Report [SAP Courses (Optional)]
  • Course Code : SAP201
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Course Code : HR314
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Course Code : IB206
  • Effective Written Communication [Communication Skills]
  • Course Code : BC201
  • Problem Solving and Creative Thinking [Behavioural Science]
  • Course Code : BS201
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 4

  • Advanced Graphic Design [Specialisation Elective Courses]
  • Course Code : CSIT112
  • Anchoring Skills for TV [Specialisation Elective Courses]
  • Course Code : JMC301
  • Writing for TV [Specialisation Elective Courses]
  • Course Code : JMC313
  • Advanced Film Theory and Practice [Core Courses]
  • Course Code : FILM304
  • Applied Research in Media [Core Courses]
  • Course Code : JMC205
  • Electronic Media Production [Core Courses]
  • Course Code : JMC211
  • Introduction to Development Communication [Core Courses]
  • Course Code : JMC213
  • Media Laws and Ethics [Core Courses]
  • Course Code : LAW325
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Course Code : BC202
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Course Code : BS202
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

3rd Year

Semester 5

  • Advertising and Corporate Filmmaking [Specialisation Elective Courses]
  • Course Code : FILM303
  • Fundamentals of Event Management [Specialisation Elective Courses]
  • Course Code : EM301
  • News Bulletin Management [Specialisation Elective Courses]
  • Course Code : JMC305
  • Radio News [Specialisation Elective Courses]
  • Course Code : JMC311
  • Specialized Writing and Editing [Specialisation Elective Courses]
  • Course Code : JMC201
  • Summer Internship [Non Teaching Credit Courses]
  • Course Code : AASI100
  • Basics of Cyber Media [Core Courses]
  • Course Code : JMC212
  • Principles of Marketing- I [Core Courses]
  • Course Code : MKTG102
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Course Code : BC301
  • Group Dynamics and Team Building [Behavioural Science]
  • Course Code : BS301
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :

Semester 6

  • country report - I [Non Teaching Credit Courses]
  • Course Code : AHSJCO101
  • country report [Non Teaching Credit Courses]
  • Course Code : AHSJCO100
  • Client Servicing and Copywriting [Country Elective Courses 2]
  • Course Code : ADVT302
  • Ethics and Corporate Governance [Country Elective Courses 2]
  • Course Code : MGMT304
  • Special Events [Country Elective Courses 2]
  • Course Code : EM302
  • Advanced Cyber Media [Country Elective Courses 1]
  • Course Code : JMC302
  • Brand Management [Country Elective Courses 1]
  • Course Code : MKTG313
  • Short Film Production [Country Elective Courses 1]
  • Course Code : FILM313
  • Foreign Business Language
  • Course Code :
  • Open Elective Courses
  • Course Code :
  • Outdoor Activity Based Courses
  • Course Code :