Home Programs B.A. (Journalism & Mass Communication) - 3 Continent

B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724


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Campus Lucknow

Graduate

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.12
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Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India
    • Course Code : PSCI116
  • Nationalism in India
    • Course Code : PSCI103
  • Accounting Fundamentals
    • Course Code : ACCT102
  • Business Statistics
    • Course Code : QAM103
  • Business Ethics and Governance
    • Course Code : MGMT108
  • Computer Applications
    • Course Code : CSIT108
  • Introduction to Business Economics
    • Course Code : ECON153
  • Introduction to Management Principles
    • Course Code : MGMT109
  • Film Craft
    • Course Code : FILM118
  • Studio 101
    • Course Code : FILM117
  • Writing for Visuals
    • Course Code : FILM104
  • Communication and Mass Media
    • Course Code : JMC122
  • State and Politics
    • Course Code : JMC105
  • Fundamentals of Environmental Studies
    • Course Code : ESCM114
  • Common Curriculum Courses
    • Course Code :

Semester 2

  • Political Theory & Concepts
    • Course Code : PSCI117
  • Business Finance
    • Course Code : FIBA103
  • Business Mathematics II
    • Course Code : QAM104
  • Fundamentals of Competitive Intelligence and Business Development
    • Course Code : CI104
  • Human Resource management & Development
    • Course Code : HR105
  • Marketing Theory and Practices
    • Course Code : MKTG107
  • Understanding Organizational Behavior
    • Course Code : HR101
  • Aesthetics of Film Making
    • Course Code : FILM119
  • Film Appreciation
    • Course Code : FILM211
  • Introduction to Film Making Technique
    • Course Code : FILM111
  • Print Media: Reporting, Editing and Production
    • Course Code : JMC123
  • Food, Nutrition and Hygiene
    • Course Code : FOOD107
  • Common Curriculum Courses
    • Course Code :

2nd Year

Semester 3

  • Advertising Theory & Practice
    • Course Code : ADVT203
  • Term Paper
    • Course Code : AATP100
  • Contemporary Diplomacy
    • Course Code : PSCI242
  • Political leadership and government
    • Course Code : PSCI244
  • Political Process in India
    • Course Code : PSCI248
  • Business Environment
    • Course Code : MGMT103
  • Business Law
    • Course Code : LAW105
  • Cost and Management Accounting
    • Course Code : ACCT205
  • Fundamentals of Business Analytics
    • Course Code : QAM206
  • Fundamentals of Production and Operations Management
    • Course Code : POM201
  • Integrated Marketing Communications
    • Course Code : MKTG314
  • Indian Cinema
    • Course Code : FILM110
  • Production Studio I
    • Course Code : FILM248
  • Audio Visual Media & Production
    • Course Code : JMC223
  • Mindful Communication
    • Course Code : PSYC161
  • Common Curriculum Courses
    • Course Code :

Semester 4

  • Cross Cultural Management
    • Course Code : HR202
  • International Negotiations and Global Sourcing
    • Course Code : IB302
  • Social Media Marketing
    • Course Code : MKTG106
  • AI Tools and Applications
    • Course Code : SMO106
  • Brand Management
    • Course Code : MKTG313
  • Fundamentals of Behavioural Finance
    • Course Code : FIBA302
  • Performance Appraisal and Potential Evaluation
    • Course Code : HR311
  • Common Curriculum Courses
    • Course Code :

3rd Year

Semester 5

  • Design and Graphics
    • Course Code : CSIT109
  • Summer Internship - I
    • Course Code : AASI101
  • Brand Communication
    • Course Code : ADVT306
  • Development Communication : Concept and Practices
    • Course Code : JMC319
  • Event Strategies
    • Course Code : EM304
  • Media Marketing Communication
    • Course Code : ADVT307
  • Multi Platform Journalism I: Print and Online
    • Course Code : JMC321
  • Common Curriculum Courses
    • Course Code :

Semester 6

  • Reporting & Copy Editing Skills
    • Course Code : JMC224
  • Fiction Production for TV
    • Course Code : FILM224
  • Production Studio II
    • Course Code : FILM254
  • World Cinema - Classical to Modern Hollywood
    • Course Code : FILM268
  • Photography Concepts
    • Course Code : VCOM106
  • Promotional Media
    • Course Code : EM201
  • The Dynamics of Happiness
    • Course Code : PSYC160
  • Common Curriculum Courses
    • Course Code :

Admissions 2026