Home Programs MBA (Digital Marketing)

MBA (Digital Marketing)

Program Code 111693


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Campus Lucknow

Post Graduate

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.36
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Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : ENTR601
  • Sales Management [Specialisation Elective Courses]
    • Course Code : MKTG603
  • Accounting for Managers [Core Courses]
    • Course Code : ACCT602
  • Applications of Disruptive Technologies in Business [Core Courses]
    • Course Code : CSIT648
  • Managerial Economics [Core Courses]
    • Course Code : ECON605
  • Marketing Management [Core Courses]
    • Course Code : MKTG601
  • Organizational Behavior [Core Courses]
    • Course Code : HR601
  • Statistics for Management [Core Courses]
    • Course Code : QAM601
  • Elementary Arabic - I [Common Curriculum Courses]
    • Course Code : ARAB121
  • Elementary Chinese - I [Common Curriculum Courses]
    • Course Code : CHIN121
  • Elementary French-I [Common Curriculum Courses]
    • Course Code : FREN150
  • Elementary German-I [Common Curriculum Courses]
    • Course Code : GRMN141
  • Elementary Japanese-I [Common Curriculum Courses]
    • Course Code : JPAN121
  • Elementary Russian - I [Common Curriculum Courses]
    • Course Code : RUSS121
  • Elementary Sanskrit - I [Common Curriculum Courses]
    • Course Code : SANS121
  • Elementary Spanish -I [Common Curriculum Courses]
    • Course Code : SPAN149
  • Professional & Business Communication [Common Curriculum Courses]
    • Course Code : BC613
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Admissions 2025