Home Programs MA (Advertising & Marketing Management)

MA (Advertising & Marketing Management)

Program Code 11004


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Campus Lucknow

Post Graduate

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.44
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Course Structure

1st Year

Semester 1

  • Aesthetics of Photography
    • Course Code : VCOM601
  • Advertising & Media Research
    • Course Code : JMC628
  • Advertising Concepts and Practices
    • Course Code : ADVT606
  • Client Servicing and Account Planning
    • Course Code : ADVT603
  • Data-driven advertising & programming marketing
    • Course Code : CSIT791
  • Common Curriculum Courses
    • Course Code :

Semester 2

  • Advertising Planning and Strategy
    • Course Code : ADVT602
  • AI in Advertising and Marketing
    • Course Code : ADVT609
  • Media Design and Production
    • Course Code : CSIT615
  • Media Ethics Laws and Governance
    • Course Code : JMC630
  • Media Planning and Buying
    • Course Code : ADVT604
  • Common Curriculum Courses
    • Course Code :

2nd Year

Semester 3

  • Summer Internship
    • Course Code : AASI600
  • Advertising and Promotions
    • Course Code : ADVT706
  • Creativity in Advertising
    • Course Code : JMC731
  • Media Planning and Strategy
    • Course Code : ADVT705
  • Public Relations Principles
    • Course Code : PRCC714
  • New Venture Creation For Media Enterprisis
    • Course Code : PRCC718
  • Common Curriculum Courses
    • Course Code :

Semester 4

  • Dissertation
    • Course Code : AADS600
  • Client Servicing and Business Development
    • Course Code : ADVT704
  • Corporate Filmmaking
    • Course Code : FILM735
  • Event Marketing Concept
    • Course Code : EM713
  • Media, CSR & Sustainable Development
    • Course Code : PRCC715
  • Common Curriculum Courses
    • Course Code :

Admissions 2026