June -

2022

Year 8 : Volume 15
June 2022

Editorial

SOCIAL NETWORKS INFLUENCE IN CHOOSING A TOURIST DESTINATION

Ana Čuić Tanković, Ivana Bilić, Antonia Sohor
DOI: 10.31620/JCCC.06.22/02
PREDICTING SELFIE-POSTING BEHAVIOR THROUGH SELF-ESTEEM, NARCISSISM AND EXHIBITIONISM AMONG INDIAN YOUNG YOUTH

Dr Jamal Abdul Nasir Ansari, Mohd Azhar
DOI: 10.31620/JCCC.06.22/03
USE ME OR USE ME NOT? A COMMUNICATION TOOL - DIGITAL SIGNAGES FOR FASHION APPAREL STORES

Shweta Saini, Dr. Sanjeev Bansal, Dr. Pranay Verma
DOI: 10.31620/JCCC.06.22/04
USER’S INVOLVEMENT IN THE INFORMATION FLOW PARADIGM ON SOCIAL NETWORKING SITES DURING COVID-19: A STRUCTURAL EQUATION MODELLING APPROACH

Shagun Tyagi, Ashulekha Gupta, Apoorva Bhatnagar, Nabila Ansari
DOI: 10.31620/JCCC.06.22/05
AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING

Jayanta Chakraborti, Anirban Dutta, Bhaswati Jana
DOI: 10.31620/JCCC.06.22/06
USING ONE-STOP E-COMMERCE PLATFORMS FOR BABY PRODUCT PURCHASES: INSIGHTS ON GENERATION Y IN MALAYSIA

Lim Jo Ann, Shuhaida Md Noor
DOI: 10.31620/JCCC.06.22/07
DOES ENVIRONMENTAL AWARENESS VIA SNSS CREATE SUSTAINABLE CONSUMPTION INTENTION AMONG THE MILLENNIALS?

Dr. Mohd Salman Shamsi, Dr. Sumit Narula, Dr. Anshuman Sharma
DOI: 10.31620/JCCC.06.22/08
THE INFLUENCE OF SOCIAL MEDIA ON USERS’ TRAVEL DECISION USING INFORMATION ADOPTION MODEL

Dr. Piali Haldar
DOI: 10.31620/JCCC.06.22/09
EXAMINING THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) COMMUNICATION ON PURCHASE INTENTION: A QUANTITATIVE APPROACH

Dr Anshu Rani, Mercy Toni, Dr H. N. Shivaprasad
DOI: 10.31620/JCCC.06.22/10
IMPACT OF FIRM CREATED, AND USER GENERATED SOCIAL MEDIA COMMUNICATIONS ON CONSUMER-BRAND METRICS OF SMARTPHONES DURING COVID-19

Gursimranjit Singh, Arvind Kumar
DOI: 10.31620/JCCC.06.22/11
ONLINE OFFICIAL DESTINATION PROMO VIDEOS’ INFORMATIVENESS AND COMMENTS’ VALENCE’S EFFECT ON VISITING INTENTION TO RISKY DESTINATIONS

Dyuty Firoz, Dr Saeed Pahlevan Sharif, Dr Nurlida Binti Ismail, Dr. Hong Kay Tze
DOI: 10.31620/JCCC.06.22/12
FACTORS AFFECTING CONSUMER ADOPTION OF SMARTPHONE APPLICATIONS FOR MENTAL HEALTH AND WELLNESS: A STRUCTURAL MODELLING APPROACH

Ms. Devanshi Padaliya, Dr. Bhavana Arya*, Dr. Deepak Kumar
DOI: 10.31620/JCCC.06.22/13
MOBILE PAYMENT ADOPTION AMONG YOUTH: GENERATION Z AND DEVELOPING COUNTRY PERSPECTIVE

Dr. Sonal Purohit, Ms. Jaspreet Kaur, Dr. Shakti Chaturvedi
DOI: 10.31620/JCCC.06.22/14
GAMIFICATION INTERACTION FEATURES IN LANGUAGE LEARNING APPS, BRAND ENGAGEMENT, AND BRAND-CONSUMER RELATIONSHIP QUALITY

Dr. Irum Alvi
DOI: 10.31620/JCCC.06.22/15
IMPACT OF BRAND AWARENESS ON ENROLLMENT DECISION PROCESS MODERATED BY STUDENTS GENDER FOR HEI

Sailaja Bohara, Prof (Dr). Pradeep Suri, Dr. Diksha Panwar
DOI: 10.31620/JCCC.06.22/16
EXAMINING THE ROLE OF ASPIRATION IN IMPROVING PURCHASE INTENTION OF SCHOOL BOOKS.

Hardarshdeep Singh Madan, Urvashi Tandon
DOI: 10.31620/JCCC.06.22/17
DIGITALIZATION IN EDUCATION: APPLICATION OF UTAUT TO USE LEARNING MANAGEMENT SYSTEM

Rajni Bansal, *Ruchika Jain, Neena Seth
DOI: 10.31620/JCCC.06.22/18
LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY

Yousra Bousba, Dr. Vikas Arya
DOI: 10.31620/JCCC.06.22/19

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