Events

The lecture explored innovative strategies for impactful digital branding and marketing communication. The guest lecture aimed to provide attendees with a solid understanding of how branding has evolved in the digital age, particularly within the context of the attention economy, where consumers are constantly bombarded with content. Participants gained insight into the key elements that define a successful digital-first brand, including consistent storytelling, strategic content creation, and social media engagement. They also learnt how to harness data and platform algorithms to drive visibility and brand loyalty. By examining real-world examples and case studies, attendees will in future, be able to critically analyze and apply digital branding strategies in their own professional or academic contexts. The session also provided practical tools and examples for evaluating and enhancing current or future digital brand presence.