07 Aug 2025-|Gurgaon (Manesar)

The Art of Business Storytelling by ABS on 7th August 2025.

event

The Art of Business Storytelling by ABS

 

 

An expert talk on “The Art of Business Storytelling” was organised by Amity Business School on 7th August 2025. The students not only gained a deeper understanding of how storytelling could enhance leadership and communication but also felt motivated to discover and express their own unique narratives.

The central objective of the event was to help students recognize the power of storytelling in shaping their identity, leadership, and communication style. It also aimed to inspire them to look beyond traditional learning from textbooks and to appreciate the human side of business, thereby encouraging authenticity, creativity, and meaningful connections.

The keynote address by Ms. Sinjini Sengupta, titled “The Art of Business Storytelling,” left a lasting impression, blending corporate wisdom with creative insight. Her stories and personal reflections emphasized that authenticity and human connection are essential in today’s fast-paced business world.