A Guest Lecture was organised by ASCO on 28th August 2025. The session bridged the gap between theory and practice while fostering innovation and career-oriented learning.
The aim of the guest lecture on Search Engine Optimization (SEO) and Digital Marketing was to provide students with a comprehensive understanding of how SEO enhances online visibility and empowers brands in a competitive digital landscape. The session sought to build strategic and practical skills by connecting theoretical insights with real-world applications, preparing participants to apply SEO techniques for improved online presence, audience targeting, and business growth.
Participants gained clarity on how optimized digital content drives organic traffic, strengthens brand positioning, and supports career readiness in the digital-first economy. The insights shared by the expert speaker exposed students to industry best practices and inspired them to leverage SEO as a transformative tool in both professional and entrepreneurial contexts.