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MBA (Advertising & PR)

Program Code 141377


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Campus Gwalior

Institute Amity School of Communication, Gwalior

University Amity University Madhya Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.53
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Course Structure

1st Year

Semester 1

  • COMMUNICATION PROCESS & PRACTICES OF MANAGEMENT
    • Course Code : MBM101 Type : Compulsory Credit : 3.00
  • PRINCIPLES OF MEDIA MARKETING STRATEGY
    • Course Code : MBM102 Type : Compulsory Credit : 3.00
  • PRINCIPLES OF ADVERTISING MANAGEMENT
    • Course Code : MBM103 Type : Compulsory Credit : 3.00
  • STRATEGIC COMMUNICATION: WRITING ACROSS PLATFORMS
    • Course Code : MBM104 Type : Compulsory Credit : 3.00
  • BASICS OF FINANCIAL AND COST ACCOUNTING
    • Course Code : MBM105 Type : Compulsory Credit : 3.00
  • PRINCIPLES OF PUBLIC RELATIONS MANAGEMENT
    • Course Code : MBM106 Type : Compulsory Credit : 3.00
  • INDIAN FINANCIAL SYSTEM AND MARKET
    • Course Code : MBM107 Type : Compulsory Credit : 3.00
  • BUILDING ORGANIZATIONAL CULTURE AND COMMUNICATION
    • Course Code : MBM108 Type : Compulsory Credit : 3.00
  • BEHAVIOURAL SCIENCE - I
    • Course Code : BSP143 Type : Compulsory Credit : 1.00
  • BUSINESS COMMUNICATION-I
    • Course Code : BCM141 Type : Business Comm. Credit : 1.00

Semester 2

  • Public Relations and Advertising Research
    • Course Code : MBM 201 Type : Compulsory Credit : 3.00
  • Corporate Communications: Concepts, Structure and Functions
    • Course Code : MBM 202 Type : Compulsory Credit : 3.00
  • Strategic Communication Management
    • Course Code : MBM 203 Type : Compulsory Credit : 3.00
  • Advertising Strategies and Public Relations Practices
    • Course Code : MBM 204 Type : Compulsory Credit : 3.00
  • Communicating Corporate Social Responsibility
    • Course Code : MBM 205 Type : Compulsory Credit : 3.00
  • Corporate Accounting
    • Course Code : MBM 206 Type : Compulsory Credit : 3.00
  • Production: Campaign Designing
    • Course Code : MBM 207 Type : Compulsory Credit : 2.00
  • Seminar Paper: Corporate Image Building
    • Course Code : MBM 208 Type : Compulsory Credit : 2.00
  • BEHAVIOURAL SCIENCE-II
    • Course Code : BSP243 Type : Behav. Science Credit : 1.00
  • BUSINESS COMMUNICATION-II
    • Course Code : BCM241 Type : Business Comm. Credit : 1.00
  • FRENCH-II
    • Course Code : FLP244 Type : FBL Credit : 2.00

2nd Year

Semester 3

  • QUANTITATIVE TECHNIQUES AND MEDIA STATISTICS
    • Course Code : MBM301 Type : Compulsory Credit : 3.00
  • STRATEGIC MARKETING AND BRAND MANAGEMENT
    • Course Code : MBM302 Type : Compulsory Credit : 3.00
  • MEDIA AND ENTERTAINMENT INDUSTRY: OVERVIEW
    • Course Code : MBM303 Type : Compulsory Credit : 3.00
  • MARKETING IN DIGITAL WORLD
    • Course Code : MBM304 Type : Compulsory Credit : 3.00
  • FINANCIAL CONTROL AND MANAGEMENT
    • Course Code : MBM305 Type : Compulsory Credit : 3.00
  • EVENT PLANNING AND MANAGEMENT
    • Course Code : MBM306 Type : Compulsory Credit : 3.00
  • PRODUCTION: NEW MEDIA AS TOOLS OF ADVERTISING AND PUBLIC RELATIONS
    • Course Code : MBM307 Type : Compulsory Credit : 2.00

Semester 4

  • LEGAL ASPECTS OF BUSINESS IN MEDIA
    • Course Code : MBM401 Type : Compulsory Credit : 3.00
  • CUSTOMER RELATIONSHIP MANAGEMENT: BUSINESS, IDENTITY AND REPUTATION
    • Course Code : MBM402 Type : Compulsory Credit : 3.00
  • INTERNSHIP
    • Course Code : SIP413 Type : Compulsory Credit : 9.00
  • DISSERTATION/SPECIALIZED PROJECT
    • Course Code : DSA414 Type : Compulsory Credit : 9.00