MBA (Advertising & PR)

Program Code 141377


Campus Gwalior

Institute Amity School of Communication, Gwalior

University Amity University Madhya Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.62

Course Structure

1st Year

Semester 1

  • COMMUNICATION PROCESS & PRACTICES OF MANAGEMENT
  • Course Code : MBM101 Type : Compulsory Creadit : 3.00
  • PRINCIPLES OF MEDIA MARKETING STRATEGY
  • Course Code : MBM102 Type : Compulsory Creadit : 3.00
  • PRINCIPLES OF ADVERTISING MANAGEMENT
  • Course Code : MBM103 Type : Compulsory Creadit : 3.00
  • STRATEGIC COMMUNICATION: WRITING ACROSS PLATFORMS
  • Course Code : MBM104 Type : Compulsory Creadit : 3.00
  • BASICS OF FINANCIAL AND COST ACCOUNTING
  • Course Code : MBM105 Type : Compulsory Creadit : 3.00
  • PRINCIPLES OF PUBLIC RELATIONS MANAGEMENT
  • Course Code : MBM106 Type : Compulsory Creadit : 3.00
  • INDIAN FINANCIAL SYSTEM AND MARKET
  • Course Code : MBM107 Type : Compulsory Creadit : 3.00
  • BUILDING ORGANIZATIONAL CULTURE AND COMMUNICATION
  • Course Code : MBM108 Type : Compulsory Creadit : 3.00
  • BEHAVIOURAL SCIENCE - I
  • Course Code : BSP143 Type : Compulsory Creadit : 1.00
  • BUSINESS COMMUNICATION-I
  • Course Code : BCM141 Type : Business Comm. Creadit : 1.00
  • FRENCH - I
  • Course Code : FLP144 Type : FBL Creadit : 2.00