MBA (Advertising & PR)

Program Code 141377


Campus Gwalior

Institute Amity School of Communication, Gwalior

University Amity University Madhya Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.53

Course Structure

Semester 1

  • BEHAVIOURAL SCIENCE - I
  • Course Code : BSP143 Type : Compulsory Credit : 1
  • COMMUNICATION PROCESS & PRACTICES OF MANAGEMENT
  • Course Code : MBM101 Type : Compulsory Credit : 3
  • PRINCIPLES OF MEDIA MARKETING STRATEGY
  • Course Code : MBM102 Type : Compulsory Credit : 3
  • PRINCIPLES OF ADVERTISING MANAGEMENT
  • Course Code : MBM103 Type : Compulsory Credit : 3
  • STRATEGIC COMMUNICATION: WRITING ACROSS PLATFORMS
  • Course Code : MBM104 Type : Compulsory Credit : 3
  • BASICS OF FINANCIAL AND COST ACCOUNTING
  • Course Code : MBM105 Type : Compulsory Credit : 3
  • PRINCIPLES OF PUBLIC RELATIONS MANAGEMENT
  • Course Code : MBM106 Type : Compulsory Credit : 3
  • INDIAN FINANCIAL SYSTEM AND MARKET
  • Course Code : MBM107 Type : Compulsory Credit : 3
  • BUILDING ORGANIZATIONAL CULTURE AND COMMUNICATION
  • Course Code : MBM108 Type : Compulsory Credit : 3
  • BUSINESS COMMUNICATION-I
  • Course Code : BCM141 Type : Business Comm. Credit : 1

Semester 2

  • Public Relations and Advertising Research
  • Course Code : MBM 201 Type : Compulsory Credit : 3
  • Corporate Communications: Concepts, Structure and Functions
  • Course Code : MBM 202 Type : Compulsory Credit : 3
  • Strategic Communication Management
  • Course Code : MBM 203 Type : Compulsory Credit : 3
  • Advertising Strategies and Public Relations Practices
  • Course Code : MBM 204 Type : Compulsory Credit : 3
  • Communicating Corporate Social Responsibility
  • Course Code : MBM 205 Type : Compulsory Credit : 3
  • Corporate Accounting
  • Course Code : MBM 206 Type : Compulsory Credit : 3
  • Production: Campaign Designing
  • Course Code : MBM 207 Type : Compulsory Credit : 2
  • Seminar Paper: Corporate Image Building
  • Course Code : MBM 208 Type : Compulsory Credit : 2
  • BEHAVIOURAL SCIENCE-II
  • Course Code : BSP243 Type : Behav. Science Credit : 1
  • BUSINESS COMMUNICATION-II
  • Course Code : BCM241 Type : Business Comm. Credit : 1
  • FRENCH-II
  • Course Code : FLP244 Type : FBL Credit : 2

Semester 3

  • QUANTITATIVE TECHNIQUES AND MEDIA STATISTICS
  • Course Code : MBM301 Type : Compulsory Credit : 3
  • STRATEGIC MARKETING AND BRAND MANAGEMENT
  • Course Code : MBM302 Type : Compulsory Credit : 3
  • MEDIA AND ENTERTAINMENT INDUSTRY: OVERVIEW
  • Course Code : MBM303 Type : Compulsory Credit : 3
  • MARKETING IN DIGITAL WORLD
  • Course Code : MBM304 Type : Compulsory Credit : 3
  • FINANCIAL CONTROL AND MANAGEMENT
  • Course Code : MBM305 Type : Compulsory Credit : 3
  • EVENT PLANNING AND MANAGEMENT
  • Course Code : MBM306 Type : Compulsory Credit : 3
  • PRODUCTION: NEW MEDIA AS TOOLS OF ADVERTISING AND PUBLIC RELATIONS
  • Course Code : MBM307 Type : Compulsory Credit : 2

Semester 4

  • LEGAL ASPECTS OF BUSINESS IN MEDIA
  • Course Code : MBM401 Type : Compulsory Credit : 3
  • CUSTOMER RELATIONSHIP MANAGEMENT: BUSINESS, IDENTITY AND REPUTATION
  • Course Code : MBM402 Type : Compulsory Credit : 3
  • INTERNSHIP
  • Course Code : SIP413 Type : Compulsory Credit : 9
  • DISSERTATION/SPECIALIZED PROJECT
  • Course Code : DSA414 Type : Compulsory Credit : 9