Home Programs BBA (Digital Marketing) (Honours/Honours with Research)

BBA (Digital Marketing) (Honours/Honours with Research)

Program Code 131841


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Campus Gurugram (Manesar)

Graduate

Institute Amity Business School, Gurgaon (Manesar)

University Amity University Haryana

Eligibility 12th min 55%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.22
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Course Structure

Semester 1

  • GOAL SETTING AND TIME MANAGEMENT-I (VAC-III)
    • Course Code : MGTU3101 Type : VAC - Co-curricular Courses
  • FUNDAMENTALS OF SUSTAINABILITY
    • Course Code : ESCU3101 Type : Discipline III / Multidisciplinary (Sustainability Science )
  • WRITTEN EXPRESSION-1 (SPANISH)
    • Course Code : SPNU3101 Type : Discipline III / Multidisciplinary (Spanish Studies )
  • FUNDAMENTALS OF SCULPTURE
    • Course Code : FNAU3103 Type : Discipline III / Multidisciplinary (Sculpture )
  • INTRODUCTION TO SANSKRIT LANGUAGE
    • Course Code : SKTU3103 Type : Discipline III / Multidisciplinary (Sanskrit )
  • WRITTEN EXPRESSION-1 (RUSSIAN)
    • Course Code : RUSU3101 Type : Discipline III / Multidisciplinary (Russian Studies )
  • FUNDAMENTAL OF SOLAR PHOTOVOLTAIC, BATTERY & INVERTER
    • Course Code : RWEU3103 Type : Discipline III / Multidisciplinary (Renewable Energy )
  • POLYMERIZATION
    • Course Code : PTEU3102 Type : Discipline III / Multidisciplinary (Polymer Technology )
  • INDIAN NATIONALISM
    • Course Code : POLU3103 Type : Discipline III / Multidisciplinary (Political Science )
  • COSMETIC FORMULATION
    • Course Code : CHMU3103 Type : Discipline III / Multidisciplinary (Pharmaceuticals )
  • GENERAL THEORY AND HISTORY OF INDIAN MUSIC
    • Course Code : PARU3103 Type : Discipline III / Multidisciplinary (Performing Arts in Music )
  • FUNDAMENTALS OF VISUAL ARTS
    • Course Code : FNAU3116 Type : Discipline III / Multidisciplinary (Painting )
  • BIOCHEMISTRY FOR STEM CELL TECHNOLOGY
    • Course Code : STMU3209 Type : Discipline III / Multidisciplinary (Molecular Medicine & Stem Cell Technology )
  • APPLIED CALCULUS
    • Course Code : MATU3104 Type : Discipline III / Multidisciplinary (Mathematics )
  • APPLIED CALCULUS LAB
    • Course Code : MATU3105 Type : Discipline III / Multidisciplinary (Mathematics )
  • INTRODUCTION TO KOREAN HISTORY & GEOGRAPHY
    • Course Code : KORU3101 Type : Discipline III / Multidisciplinary (Korean Studies )
  • UNDERSTANDING MASS COMMUNICATION
    • Course Code : JRNU3104 Type : Discipline III / Multidisciplinary (Journalism & Mass Communication )
  • PRINCIPLES & ELEMENTS OF DESIGN
    • Course Code : INDU3106 Type : Discipline III / Multidisciplinary (Interior Design )
  • COMPUTER PROGRAMMING WITH C LANGUAGE
    • Course Code : ITEU3105 Type : Discipline III / Multidisciplinary (Information Technology )
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB
    • Course Code : ITEU3106 Type : Discipline III / Multidisciplinary (Information Technology )
  • INTRODUCTION TO HOSPITAL MANAGEMENT
    • Course Code : MHAU3101 Type : Discipline III / Multidisciplinary (Hospital Administration )
  • HISTORY OF EARLY INDIA-I
    • Course Code : HISU3103 Type : Discipline III / Multidisciplinary (History )
  • WRITTEN EXPRESSION-1 (GERMAN)
    • Course Code : GERU3101 Type : Discipline III / Multidisciplinary (German Studies )
  • WRITTEN EXPRESSION-1 (FRENCH)
    • Course Code : FRNU3101 Type : Discipline III / Multidisciplinary (French Studies )
  • CRIME SCENE INVESTIGATION LAB
    • Course Code : FSCU1119 Type : Discipline III / Multidisciplinary (Forensic Science )
  • FUNDAMENTALS OF FORENSIC SCIENCE
    • Course Code : FSCU3101 Type : Discipline III / Multidisciplinary (Forensic Science )
  • FASHION ART ILLUSTRATION & MODEL DRAWING
    • Course Code : FDTU3104 Type : Discipline III / Multidisciplinary (Fashion Management )
  • FASHION ART ILLUSTRATION & MODEL DRAWING
    • Course Code : FDTU3104 Type : Discipline III / Multidisciplinary (Fashion Design )
  • HISTORY OF ENGLISH LITERATURE
    • Course Code : ENGU3101 Type : Discipline III / Multidisciplinary (English Literature )
  • EARTH SYSTEM SCIENCES
    • Course Code : EESU3105 Type : Discipline III / Multidisciplinary (Earth Science )
  • INTRODUCTION TO DISASTER MANAGEMENT
    • Course Code : DSMU3101 Type : Discipline III / Multidisciplinary (Disaster Management & Sustainable Built Environment )
  • PRINCIPLES OF NUTRITION
    • Course Code : DANU3102 Type : Discipline III / Multidisciplinary (Dietetitics & Applied Nutrition )
  • STATISTICS FOR DATA SCIENCE
    • Course Code : DSEU3101 Type : Discipline III / Multidisciplinary (Data Science )
  • STATISTICS FOR DATA SCIENCE LAB
    • Course Code : DSEU3102 Type : Discipline III / Multidisciplinary (Data Science )
  • COMPUTER FORENSICS
    • Course Code : FSCU3301 Type : Discipline III / Multidisciplinary (Computer Forensics & Cyber Security )
  • COMPUTER PROGRAMMING WITH C LANGUAGE
    • Course Code : ITEU3105 Type : Discipline III / Multidisciplinary (Computer Application )
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB
    • Course Code : ITEU3106 Type : Discipline III / Multidisciplinary (Computer Application )
  • BASIC CHINESE LANGUAGE COMMUNICATION-I
    • Course Code : CHIU3101 Type : Discipline III / Multidisciplinary (Chinese Studies )
  • INORGANIC CHEMISTRY LAB-I
    • Course Code : CHMU3106 Type : Discipline III / Multidisciplinary (Chemistry )
  • INORGANIC CHEMISTRY-I
    • Course Code : CHMU3105 Type : Discipline III / Multidisciplinary (Chemistry )
  • LAW OF CONTRACT-I
    • Course Code : LAWU3102 Type : Discipline III / Multidisciplinary (Business & Labour Legislations )
  • FUNDAMENTALS OF BIOCHEMISTRY AND MOLECULAR BIOLOGY
    • Course Code : BTEU3105 Type : Discipline III / Multidisciplinary (Biotechnology/ Biological Science )
  • FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE
    • Course Code : AIEU3102 Type : Discipline III / Multidisciplinary (Artificial Intelligence )
  • DEMONSTRATIVE ASPECTS IN MECHANICS
    • Course Code : PHYU3105 Type : Discipline III / Multidisciplinary (Applied Physics )
  • MECHANICS
    • Course Code : PHYU3104 Type : Discipline III / Multidisciplinary (Applied Physics )
  • FUNDAMENTALS OF APPLIED ARTS
    • Course Code : FNAU3114 Type : Discipline III / Multidisciplinary (Applied Arts )
  • INTRODUCTION TO DESIGN AND GRAPHICS
    • Course Code : ANIU3101 Type : Discipline III / Multidisciplinary (Animation & Visual Graphics )
  • INTRODUCTION TO PSYCHOLOGY
    • Course Code : PSYU3101 Type : Discipline II (Major II) / Minor Stream (Psychology )
  • INTRODUCTION TO HOSPITALITY & TOURISM-I
    • Course Code : HTMU3114 Type : Discipline II (Major II) / Minor Stream (Hospitality & Tourism )
  • ORIENTATION PROGRAMME IN ENTREPRENEURSHIP
    • Course Code : ETRU3101 Type : Discipline II (Major II) / Minor Stream (Entrepreneurship )
  • MICROECONOMICS
    • Course Code : ECOU3101 Type : Discipline II (Major II) / Minor Stream (Economics )
  • FINANCIAL ACCOUNTING-I
    • Course Code : COMU3101 Type : Discipline II (Major II) / Minor Stream (Accounting )
  • FINANCIAL AND CORPORATE ACCOUNTING
    • Course Code : MGTU1229 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • INTERNET & WEB FUNDAMENTALS
    • Course Code : DMKU1101 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • MANAGEMENT FOUNDATIONS
    • Course Code : MGTU1128 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • Common Curriculum Courses
    • Course Code : Type :

Semester 2

  • BASICS OF GRAPHIC DESIGNING (VAC-II)
    • Course Code : ANIU3207 Type : Value Added Course
  • CAT-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
    • Course Code : PVAC3101 Type : Value Added Course
  • CONSTITUTIONAL VALUES AND FUNDAMENTAL DUTIES (VAC-II)
    • Course Code : LAWU3103 Type : Value Added Course
  • DIGITAL LITERACY AND CITIZENSHIP (VAC-II)
    • Course Code : ITEU3113 Type : Value Added Course
  • EMOTIONAL INTELLIGENCE (VAC-II)
    • Course Code : PSYU3111 Type : Value Added Course
  • GMAT-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
    • Course Code : PVAC3102 Type : Value Added Course
  • GRE-FOUNDATION COURSE IN HIGHER LINGUISTIC & NUMERICAL COMPETENCIES (L1)
    • Course Code : PVAC3103 Type : Value Added Course
  • HEALTH AND LIFESTYLE MANAGEMENT (VAC-II)
    • Course Code : DANU3106 Type : Value Added Course
  • MODERN IT TOOLS (VAC-II)
    • Course Code : ITEU3112 Type : Value Added Course
  • MODERN OFFICE MANAGEMENT (VAC-II)
    • Course Code : MGTU3115 Type : Value Added Course
  • RELEVANCE OF BHAGVAD GITA IN MODERN ERA (VAC-II)
    • Course Code : HISU3106 Type : Value Added Course
  • STRESS MANAGEMENT AND MINDFULNESS (VAC-II)
    • Course Code : PSYU3112 Type : Value Added Course
  • THE ART AND ARCHITECTURE OF INDIA (VAC-II)
    • Course Code : ARCU3108 Type : Value Added Course
  • UNIVERSAL HUMAN VALUES (VAC-II)
    • Course Code : HISU3105 Type : Value Added Course
  • YOGA AND ART OF LIVING (VAC-II)
    • Course Code : PHEU3101 Type : Value Added Course
  • GOAL SETTING & TIME MANAGEMENT-II (VAC-III)
    • Course Code : MGTU3127 Type : VAC - Co-curricular Courses
  • Term Paper
    • Course Code : FMBSTP300 Type : Supervised Independent Learning/ Non-Teaching Credit Courses
  • ECOSYSTEM & NATURAL CAPITAL
    • Course Code : ESCU1103 Type : Discipline III / Multidisciplinary (Sustainability Science )
  • WRITTEN EXPRESSION -2 (SPANISH)
    • Course Code : SPNU1109 Type : Discipline III / Multidisciplinary (Spanish Studies )
  • BASICS OF SCULPTURE IN DIFFERENT MATERIALS
    • Course Code : FNAU1146 Type : Discipline III / Multidisciplinary (Sculpture )
  • VEDIC LITERATURE AND INDIAN PHILOSOPHY
    • Course Code : SKTU1104 Type : Discipline III / Multidisciplinary (Sanskrit )
  • WRITTEN EXPRESSION -2 (RUSSIAN)
    • Course Code : RUSU1102 Type : Discipline III / Multidisciplinary (Russian Studies )
  • SOLAR PV INSTALLATION
    • Course Code : RWEU1117 Type : Discipline III / Multidisciplinary (Renewable Energy )
  • WASTE PLASTIC RECYCLING
    • Course Code : PTEU1117 Type : Discipline III / Multidisciplinary (Polymer Technology )
  • POLITICAL THEORY
    • Course Code : POLU1109 Type : Discipline III / Multidisciplinary (Political Science )
  • INDUSTRIAL MANAGEMENT & SAFETY PROCESS
    • Course Code : CHMU1119 Type : Discipline III / Multidisciplinary (Pharmaceuticals )
  • INTRODUCTION OF RAGAS AND CONTRIBUTION OF MUSICOLOGIST
    • Course Code : PARU1104 Type : Discipline III / Multidisciplinary (Performing Arts in Music )
  • OBJECT DRAWING AND NATURE STUDY
    • Course Code : FNAU1145 Type : Discipline III / Multidisciplinary (Painting )
  • CELL BIOLOGY & GENETICS
    • Course Code : STMU1121 Type : Discipline III / Multidisciplinary (Molecular Medicine & Stem Cell Technology )
  • ORDINARY DIFFERENTIAL EQUATIONS
    • Course Code : MATU1116 Type : Discipline III / Multidisciplinary (Mathematics )
  • ORDINARY DIFFERENTIAL EQUATIONS LAB
    • Course Code : MATU1117 Type : Discipline III / Multidisciplinary (Mathematics )
  • KOREAN CULTURAL PERSPECTIVES
    • Course Code : KORU1105 Type : Discipline III / Multidisciplinary (Korean Studies )
  • PRINT MEDIA REPORTING AND EDITING
    • Course Code : JRNU1117 Type : Discipline III / Multidisciplinary (Journalism & Mass Communication )
  • ANTHROPOMETRY AND FURNITURE DESIGN
    • Course Code : INDU1130 Type : Discipline III / Multidisciplinary (Interior Design )
  • DATA STRUCTURE
    • Course Code : ITEU1118 Type : Discipline III / Multidisciplinary (Information Technology )
  • DATA STRUCTURE LAB
    • Course Code : ITEU1119 Type : Discipline III / Multidisciplinary (Information Technology )
  • ESSENTIALS OF HEALTHCARE SYSTEM
    • Course Code : MHAU1110 Type : Discipline III / Multidisciplinary (Hospital Administration )
  • HISTORY OF EARLY INDIA -II
    • Course Code : HISU1108 Type : Discipline III / Multidisciplinary (History )
  • WRITTEN EXPRESSION-2 (GERMAN)
    • Course Code : GERU1107 Type : Discipline III / Multidisciplinary (German Studies )
  • WRITTEN EXPRESSION-2 (FRENCH)
    • Course Code : FRNU1114 Type : Discipline III / Multidisciplinary (French Studies )
  • FINGERPRINT SCIENCE LAB
    • Course Code : FSCU1122 Type : Discipline III / Multidisciplinary (Forensic Science )
  • FUNDAMENTAL OF FINGERPRINT SCIENCE
    • Course Code : FSCU1121 Type : Discipline III / Multidisciplinary (Forensic Science )
  • FASHION THEORY
    • Course Code : FDTU1136 Type : Discipline III / Multidisciplinary (Fashion Management )
  • FASHION DESIGN RESEARCH
    • Course Code : FDTU1137 Type : Discipline III / Multidisciplinary (Fashion Design )
  • ENGLISH POETRY FROM WORDSWORTH TO TENNYSON
    • Course Code : ENGU1120 Type : Discipline III / Multidisciplinary (English Literature )
  • PETROLOGY PLUS FIELD
    • Course Code : EESU1114 Type : Discipline III / Multidisciplinary (Earth Science )
  • FAMILY MEAL MANAGEMENT
    • Course Code : DANU1118 Type : Discipline III / Multidisciplinary (Dietetitics & Applied Nutrition )
  • FUNDAMENTALS OF DATABASE MANAGEMENT SYSTEM
    • Course Code : DSEU1127 Type : Discipline III / Multidisciplinary (Data Science )
  • FUNDAMENTALS OF DATABASE MANAGEMENT SYSTEM LAB
    • Course Code : DSEU1128 Type : Discipline III / Multidisciplinary (Data Science )
  • ETHICS, POLICIES & IT ACT
    • Course Code : FSCU1124 Type : Discipline III / Multidisciplinary (Computer Forensics & Cyber Security )
  • DATA STRUCTURE
    • Course Code : ITEU1118 Type : Discipline III / Multidisciplinary (Computer Application )
  • DATA STRUCTURE LAB
    • Course Code : ITEU1119 Type : Discipline III / Multidisciplinary (Computer Application )
  • BASIC CHINESE LANGUAGE COMMUNICATION -II
    • Course Code : CHIU1102 Type : Discipline III / Multidisciplinary (Chinese Studies )
  • PHYSICAL CHEMISTRY LAB-I
    • Course Code : CHMU1117 Type : Discipline III / Multidisciplinary (Chemistry )
  • PHYSICAL CHEMISTRY -I
    • Course Code : CHMU1116 Type : Discipline III / Multidisciplinary (Chemistry )
  • LAW OF CONTRACT -II
    • Course Code : LAWU1129 Type : Discipline III / Multidisciplinary (Business & Labour Legislations )
  • FUNDAMENTALS OF CELL BIOLOGY AND MICROBIOLOGY
    • Course Code : BTEU1144 Type : Discipline III / Multidisciplinary (Biotechnology/ Biological Science )
  • ADVANCED ARTIFICIAL INTELLIGENCE
    • Course Code : AIEU1134 Type : Discipline III / Multidisciplinary (Artificial Intelligence )
  • ADVANCED ARTIFICIAL INTELLIGENCE LAB
    • Course Code : AIEU1135 Type : Discipline III / Multidisciplinary (Artificial Intelligence )
  • DEMONSTRATIVE ASPECTS IN THERMODYNAMICS
    • Course Code : PHYU1114 Type : Discipline III / Multidisciplinary (Applied Physics )
  • THERMODYNAMICS'
    • Course Code : PHYU1113 Type : Discipline III / Multidisciplinary (Applied Physics )
  • LETTERING AND TYPOGRAPHY
    • Course Code : FNAU1144 Type : Discipline III / Multidisciplinary (Applied Arts )
  • POST- PRODUCTION
    • Course Code : ANIU1108 Type : Discipline III / Multidisciplinary (Animation & Visual Graphics )
  • SOCIAL PSYCHOLOGY
    • Course Code : PSYU1130 Type : Discipline II (Major II) / Minor Stream (Psychology )
  • INTRODUCTION TO HOSPITALITY & TOURISM -II
    • Course Code : HTMU1163 Type : Discipline II (Major II) / Minor Stream (Hospitality & Tourism )
  • EXPLORING BUSINESS OPPORTUNITY
    • Course Code : ETRU1105 Type : Discipline II (Major II) / Minor Stream (Entrepreneurship )
  • STATISTICAL METHODS IN ECONOMICS
    • Course Code : ECOU1111 Type : Discipline II (Major II) / Minor Stream (Economics )
  • FINANCIAL ACCOUNTING -II
    • Course Code : COMU1114 Type : Discipline II (Major II) / Minor Stream (Accounting )
  • COST AND MANAGEMENT ACCOUNTING
    • Course Code : MGTU1167 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • MARKETING IN DIGITAL AGE
    • Course Code : DMKU1102 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • STATISTICAL TECHNIQUES IN RESEARCH
    • Course Code : BUAU1112 Type : Discipline I (Major I) / Major (Core) (Digital Marketing- Core )
  • Common Curriculum Courses
    • Course Code : Type :

Admissions 2026