Events

On February 16, 2023, Amity Business School and Amity Institute of Pharmacy organised a guest lecture on "Achieving Problem-Solution Fit and Product-Market Fit" in association with CRC and under the patronage of IIC. The honourable guest speaker was Mr. Sidharth Chaturvedi, the founder of Milk of Life.

Mr. Siddhartha discussed his experience creating the only A2 milk firm in the nation. He clarified the distinction between milk from hybrid cows and milk from native breeds. He also went into detail on the benefits of marketing and distributing A2 milk and why it is superior than A1 milk. He provided a thorough explanation of the logistics involved in his setup and the elements that contribute to the operation of his business. Also, he pledged to provide funding for fresher and original concepts.

The major goal of the lesson was to motivate students to develop the characteristic of entrepreneurship and to identify the skill sets needed to enter the corporate world and how to develop their potential. His discussion appropriately addresses the current necessity for encouraging and fostering emerging entrepreneurial talent that might help the nation thrive. The new breed of venture capitalists and entrepreneurs is being driven by individuals like Mr. Siddhartha, and with the right support, students from the academic environment would choose to launch their own businesses.