Amity University Rajasthan
Broadcast television is not dead—but it is evolving rapidly with a transformation shifting from serving a TV audience to being ubiquitous. Over the past few decades, there is a considerable expansion of news coverage on OTT (over the top) delivery systems like Apple TV, Jio TV and Roku TV. For local TV stations and broadcast meteorologists, this creates a major opportunity for the streaming apps of a TV station. When the entire world economy came to a standstill after the global COVID-19 outbreak the one sector which didn’t see a decline is animation, VFX and gaming industry, rather there has been a whopping rise in the consumption of TV, games and digital platforms.
During the lockdown, people were hooked to simple childhood-loved indoor games like Ludo, Rummy and many more. Animation witnessed a boom during this pandemic, medical animation market has shown an exceptional penetration. The combination of texts, graphics (still or moving images), drawings, audio, and animations are being used to depict medical content. Covid 19 was represented digitally in the form of audio, video, and animation, the facts and data are well presented in the report using diagrams, graphs, pie charts, and other pictorial representations with respect to its current trends, dynamics, and key statistics.
There is a myriad of career opportunities in animation and visual effects for films, video games, television, mobile platforms, etc. using illustrations and software programs. Adobe After Effects, Premiere, 3d Max, and Autodesk Maya are just a few leading software programs for animators. The arenas of animated storyboarding, drawings and illustrations, animated narrative sequences are various profiles when it comes to Animation and Multimedia. Film and video production industry, game design companies, advertising and graphic design firms, web design firms, product design firms, and 3D Modeller are the career prospects in Multimedia and Animation.
The pandemic has stimulated desire for realism, true to life portrayals. The film industry has witnessed acceleration in short-form content, the pain of the pandemic has depicted engaging, poignant, real, immersive, and touching elements. OTT platforms have witnessed a sharp rise in potential subscribers. OTT platforms like Netflix, Amazon Prime, Zee5, Disney, Hotstar have cemented the presence of COVID-19 pandemic, a stockpile of movies was premiered on various OTT platforms. With the advent of this global crisis, there is a significant jump in the subscription of OTT platforms for both Hollywood as well as Bollywood movies.
The online gaming in its myriad digital avatars will thrive and prosper which has seen a huge rise in the number of hours spent by Indian users in the world of online gaming. It is one of the industries that have benefited from all the social distance and self-isolation.
Another emerged trend in multimedia is e-sports, the suspension of sporting events because of the Covid-19 pandemic has led to greater interest and a boost in viewership of e-sports. Both film and television content are now being provided to users on-the-go, offering convenience, and intriguing audiences to consume content of their choice. Consumers can pick and choose ‘video on demand.’ The rise of Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Reality (XR) and its implementation in entertainment are emerging post-covid developments in the aftermath of the pandemic.
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By:
Dr. Pallavi Mishra
Associate Professor (Amity School of Communication)
Amity University Jaipur, Rajasthan