Events

Amity Business School successfully conducted a two day intensive Digital Marketing Boot Camp on 23rd and 24th March 2026 for its MBA students, aimed at strengthening industry ready skills in digital marketing . The camp was facilitated by Mr. Abhay Ranjan, a seasoned industry expert and Digital Marketing practitioner, known for his work in AI driven digital marketing solutions and startup mentorship.

The boot camp was organised as a hands on, practice oriented workshop to complement the MBA curriculum and bridge the gap between academic learning and contemporary industry requirements in digital marketing. Sessions were conducted in an interactive classroom format with live demonstrations, case discussions, and mini exercises to help students experience real world workflows in digital campaigns and AI tools.