Events

On 15th September 2025, the Amity School of Communication (ASCO) organized an insightful industry visit to Doordarshan for 35 students. The visit was designed to provide students with firsthand exposure to India’s premier public service broadcaster, enabling them to learn about its historical legacy, pioneering programs, and modern digital initiatives.

Guided by Mr. Dwivedi, the session offered valuable insights into Prasar Bharati’s journey and its continued role in shaping mass communication in India. The visit aimed to enhance students’ practical understanding of media operations and broadcasting by familiarizing them with Doordarshan’s evolution, services, and contributions.

Students not only gained knowledge of traditional broadcasting but also learned how the organization is evolving to meet digital demands, thus bridging the gap between theory and practice in communication studies. The visit left participants inspired to appreciate the role of public service broadcasting in fostering information, education, and cultural integration.