Home Programs B.A. (Journalism & Mass Communication) - 3 Continent

B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724


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Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.87
Admission Not open

Course Structure

1st Year

Semester 1

  • French I
    • Course Code : LAN2151 Type : Credit : 3
  • Effective Listening
    • Course Code : CSS2151 Type : Credit : 1
  • Understanding Self for Effectiveness
    • Course Code : BEH2151 Type : Credit : 1
  • Environmental Studies-I
    • Course Code : ENV2151 Type : Credit : 2
  • Understanding Mass Communication
    • Course Code : BJM2101 Type : Compulsory Credit : 3
  • Introduction to Culture and Society
    • Course Code : BJM2102 Type : Compulsory Credit : 3
  • Print Media
    • Course Code : BJM2103 Type : Compulsory Credit : 3
  • Art and Craft of Photography
    • Course Code : BJM2104 Type : Compulsory Credit : 3
  • CE- Introduction to Visual Communication
    • Course Code : BJM2131 Type : Elective Credit : 3
  • Basics of Tourism Management
    • Course Code : TRM2151 Type : Elective Credit : 3

Semester 2

  • Presentation Skills
    • Course Code : CSS2251 Type : Credit : 1
  • Environmental Studies-I
    • Course Code : ENV2251 Type : Credit : 2
  • Problem Solving and Creative Thinking
    • Course Code : BEH2251 Type : Credit : 1
  • French-II
    • Course Code : LAN2251 Type : Credit : 3
  • TV Journalism
    • Course Code : BJM2201 Type : Compulsory Credit : 3
  • Film Theory & Practice
    • Course Code : BJM2202 Type : Compulsory Credit : 3
  • Radio Production
    • Course Code : BJM2203 Type : Compulsory Credit : 3
  • Media Laws & Ethics
    • Course Code : BJM2204 Type : Compulsory Credit : 3
  • World Geography
    • Course Code : TRM2251 Type : Elective Credit : 3
  • Graphic Design
    • Course Code : BJM2233 Type : Elective Credit : 3

2nd Year

Semester 3

  • FRENCH
    • Course Code : LAN2351 Type : Credit : 3
  • GROUP DYNAMICS & TEAM BUILDING
    • Course Code : BEH2351 Type : Credit : 1
  • READINGS & COMPREHENSION
    • Course Code : CSS2351 Type : Credit : 1
  • BASICS OF ADVERTISING
    • Course Code : BJM2301 Type : Compulsory Credit : 3
  • EVENT MANAGEMENT
    • Course Code : BJM2302 Type : Compulsory Credit : 3
  • PUBLIC RELATIONS AND CORPORATE COMMUNICATION
    • Course Code : BJM2303 Type : Compulsory Credit : 3
  • MEDIA CRITICISM
    • Course Code : BJM2304 Type : Compulsory Credit : 3
  • INTERNSHIP / PROJECT
    • Course Code : BJM2305 Type : Compulsory Credit : 3
  • CE- BRAND MANAGEMENT
    • Course Code : BJM2331 Type : Elective Credit : 3
  • TOURISM PRODUCT OF INDIA
    • Course Code : TRM2351 Type : Elective Credit : 3

Semester 4

  • STRESS AND COPING STRATEGIES
    • Course Code : BEH2451 Type : Credit : 1
  • ONLINE JOURNALISM
    • Course Code : BJM2402 Type : Credit : 3
  • CORPORATE COMMUNICATION
    • Course Code : CSS2451 Type : Credit : 1
  • FRENCH IV
    • Course Code : LAN2451 Type : Credit : 2
  • NEW MEDIA
    • Course Code : BJM2403 Type : Compulsory Credit : 3
  • DEVELOPMENT COMMUNICATION
    • Course Code : BJM2404 Type : Compulsory Credit : 3
  • MEDIA PLANNING & BUYING
    • Course Code : BJM2405 Type : Compulsory Credit : 3
  • MEDIA MANAGEMENT
    • Course Code : BJM2401 Type : Compulsory Credit : 3
  • TV PRODUCTION AND PRESENTATION
    • Course Code : BJM2432 Type : Elective Credit : 3
  • Design Development
    • Course Code : FST2307 Type : Elective Credit : 3
  • FILM THEORY AND PRACTICE
    • Course Code : BJM2431 Type : Elective Credit : 3
  • TOURISM TRENDS IN INDIA
    • Course Code : TRM2451 Type : Elective Credit : 3

3rd Year

Semester 5

  • FRENCH
    • Course Code : LAN2551 Type : Credit : 2
  • SPANISH
    • Course Code : LAN2553 Type : Credit : 2
  • INDIVIDUAL, SOCIETY AND NATIONS
    • Course Code : BEH2551 Type : Credit : 1
  • EMPLOYABILITY SKILLS
    • Course Code : CSS2551 Type : Credit : 1
  • MEDIA RESEARCH
    • Course Code : BJM2501 Type : Compulsory Credit : 3
  • REGIONAL JOURNALISM
    • Course Code : BJM2502 Type : Compulsory Credit : 3
  • NEWS AND CONTEMPORARY ISSUES
    • Course Code : BJM2503 Type : Compulsory Credit : 3
  • INTERNSHIP / SUMMER SAP
    • Course Code : BJM2504 Type : Compulsory Credit : 6
  • CE- FILM CRITICISM
    • Course Code : BJM2533 Type : Elective Credit : 3
  • Visual Merchandising
    • Course Code : FST2501 Type : Elective Credit : 3
  • CE- DIGITAL PHOTOGRAPHY
    • Course Code : BJM2531 Type : Elective Credit : 3
  • TOUR PACKAGING
    • Course Code : TRM2551 Type : Elective Credit : 3

Semester 6

  • Interpersonal Communication and Relationship Management
    • Course Code : BEH 2651 Type : Credit : 1
  • BUSINESS TECHNOLOGY
    • Course Code : BIOT317 Type : Credit : 3
  • BRAND MANAGEMENT
    • Course Code : MKTG313 Type : Credit : 3
  • WORKPLACE COMMUNICATION
    • Course Code : CSS2651 Type : Credit : 1
  • COUNTRY REPORT
    • Course Code : AHSJCO100 Type : Compulsory Credit : 9
  • SPECIAL EVENT
    • Course Code : EM302 Type : Compulsory Credit : 3
  • MEDIA CONTENT CREATION ON MULTIPLE PLATFORMS
    • Course Code : JMC318 Type : Compulsory Credit : 3
  • PUBLIC RELATIONS & CAMPAIGN PLANNING
    • Course Code : PRCC301 Type : Compulsory Credit : 4
  • HOSPITALITY & TOURISM MARKETING
    • Course Code : TRM2651 Type : Elective Credit : 3