B.A. (Journalism & Mass Communication) - 3 Continent

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.69

Course Structure

1st Year

Semester 1

  • French I
  • Course Code : LAN2151 Type : Credit : 3.00
  • Effective Listening
  • Course Code : CSS2151 Type : Credit : 1.00
  • Understanding Self for Effectiveness
  • Course Code : BEH2151 Type : Credit : 1.00
  • Environmental Studies-I
  • Course Code : ENV2151 Type : Credit : 2.00
  • Understanding Mass Communication
  • Course Code : BJM2101 Type : Compulsory Credit : 3.00
  • Introduction to Culture and Society
  • Course Code : BJM2102 Type : Compulsory Credit : 3.00
  • Print Media
  • Course Code : BJM2103 Type : Compulsory Credit : 3.00
  • Art and Craft of Photography
  • Course Code : BJM2104 Type : Compulsory Credit : 3.00
  • CE- Introduction to Visual Communication
  • Course Code : BJM2131 Type : Elective Credit : 3.00
  • Basics of Tourism Management
  • Course Code : TRM2151 Type : Elective Credit : 3.00

Semester 2

  • French II
  • Course Code : LAN2251 Type : Credit : 3.00
  • German II
  • Course Code : LAN2252 Type : Credit : 3.00
  • Spanish II
  • Course Code : LAN2253 Type : Credit : 3.00
  • Problem Solving and Creative Thinking
  • Course Code : BEH2251 Type : Credit : 1.00
  • Presentation skills
  • Course Code : CSS2251 Type : Credit : 1.00
  • Environmental Studies
  • Course Code : ENV2251 Type : Credit : 2.00
  • TV Journalism
  • Course Code : BJM2201 Type : Compulsory Credit : 3.00
  • Film Theory & Practice
  • Course Code : BJM2202 Type : Compulsory Credit : 3.00
  • Radio Production
  • Course Code : BJM2203 Type : Compulsory Credit : 3.00
  • Media Laws & Ethics
  • Course Code : BJM2204 Type : Compulsory Credit : 3.00
  • Anchoring & Presentation
  • Course Code : BJM2231 Type : Elective Credit : 3.00
  • Fashion Art Illustration and Model Drawing
  • Course Code : FST2201 Type : Elective Credit : 3.00

2nd Year

Semester 3

  • French
  • Course Code : LAN2351 Type : Credit : 3.00
  • German
  • Course Code : LAN2352 Type : Credit : 3.00
  • Spanish
  • Course Code : LAN2353 Type : Credit : 3.00
  • Group dynamics & team building
  • Course Code : BEH2351 Type : Credit : 1.00
  • Readings & Comprehension
  • Course Code : CSS2351 Type : Credit : 1.00
  • Basics of Advertising
  • Course Code : BJM2301 Type : Compulsory Credit : 3.00
  • Event Management
  • Course Code : BJM2302 Type : Compulsory Credit : 3.00
  • Public Relations and Corporate Communication
  • Course Code : BJM2303 Type : Compulsory Credit : 3.00
  • Media Criticism
  • Course Code : BJM2304 Type : Compulsory Credit : 3.00
  • Internship / Summer SAP
  • Course Code : BJM2305 Type : Compulsory Credit : 3.00
  • CE- Brand Management
  • Course Code : BJM2331 Type : Elective Credit : 3.00
  • Fashion Forecasting
  • Course Code : FST2508 Type : Elective Credit : 3.00

Semester 4

  • Stress and Coping Strategies
  • Course Code : BEH2451 Type : Credit : 1.00
  • Communication Skills
  • Course Code : CSS2451 Type : Credit : 1.00
  • French
  • Course Code : LAN2451 Type : Credit : 3.00
  • German
  • Course Code : LAN2452 Type : Credit : 3.00
  • Spanish
  • Course Code : LAN2453 Type : Credit : 3.00
  • Media Management
  • Course Code : BJM2401 Type : Compulsory Credit : 3.00
  • Online Journalism
  • Course Code : BJM2402 Type : Compulsory Credit : 3.00
  • New Media
  • Course Code : BJM2403 Type : Compulsory Credit : 3.00
  • Development Communication
  • Course Code : BJM2404 Type : Compulsory Credit : 3.00
  • Media Planning & Buying
  • Course Code : BJM2405 Type : Compulsory Credit : 3.00
  • Film Theory and Practice
  • Course Code : BJM2431 Type : Elective Credit : 3.00
  • TV Production and Presentation
  • Course Code : BJM2432 Type : Elective Credit : 3.00
  • Radio Jockeying
  • Course Code : BJM2433 Type : Elective Credit : 3.00
  • Indian Government and Politics II
  • Course Code : POLSC1401 Type : Elective Credit : 3.00
  • Specific Themes in Human rights
  • Course Code : LAW2452 Type : Elective Credit : 3.00
  • Design Development
  • Course Code : FST2307 Type : Elective Credit : 3.00

3rd Year

Semester 5

  • Individual, Society and Nations
  • Course Code : BEH2551 Type : Credit : 1.00
  • Employability Skills
  • Course Code : CSS2551 Type : Credit : 1.00
  • French
  • Course Code : LAN2551 Type : Credit : 2.00
  • German
  • Course Code : LAN2552 Type : Credit : 2.00
  • Spanish
  • Course Code : LAN2553 Type : Credit : 2.00
  • Internship / Summer SAP
  • Course Code : BJM2504 Type : Compulsory Credit : 6.00
  • Media Research
  • Course Code : BJM2501 Type : Compulsory Credit : 3.00
  • Regional Journalism
  • Course Code : BJM2502 Type : Compulsory Credit : 3.00
  • News and Contemporary Issues
  • Course Code : BJM2503 Type : Compulsory Credit : 3.00
  • CE- Digital Photography
  • Course Code : BJM2532 Type : Elective Credit : 3.00
  • CE- Film Criticism
  • Course Code : BJM2533 Type : Elective Credit : 3.00
  • India’s Foreign Policy I
  • Course Code : POLSC1501 Type : Elective Credit : 3.00
  • Legislation themes in Human Rights
  • Course Code : LAW2552 Type : Elective Credit : 3.00
  • Fashion Promotion and Retail
  • Course Code : FST2601 Type : Elective Credit : 3.00

Semester 6

  • Media Production Portfolio
  • Course Code : BJM2631 Type : Credit : 3.00
  • Workplace Communication
  • Course Code : CSS2651 Type : Credit : 1.00
  • Interpersonal Communication and Relationship Management
  • Course Code : BEH2651 Type : Credit : 1.00
  • Professional Project
  • Course Code : BJM2601 Type : Compulsory Credit : 9.00
  • Internship
  • Course Code : BJM2602 Type : Compulsory Credit : 8.00
  • Project
  • Course Code : ANI2651 Type : Elective Credit : 3.00
  • Hospitality & Tourism Marketing
  • Course Code : TRM2651 Type : Elective Credit : 3.00
  • Visual Merchandising
  • Course Code : FST2608 Type : Elective Credit : 3.00