Home Programs B. Des. (Fashion Communication)

B. Des. (Fashion Communication)

Program Code 17811


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Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.61
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Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
    • Course Code : FFP2101 Type : Credit : 4
  • Fashion Orientation
    • Course Code : FFP2102 Type : Credit : 3
  • Computer Skills & Foundation Vector Graphics
    • Course Code : FFP2103 Type : Credit : 4
  • Visualization & Representation-I
    • Course Code : FFP2104 Type : Credit : 3
  • Elements of Design
    • Course Code : FFP2105 Type : Credit : 3
  • Basics of IPR
    • Course Code : FFP2106 Type : Credit : 2
  • Environmental Studies-I
    • Course Code : ENV2151 Type : Credit : 2
  • Effective Listening
    • Course Code : CSS2151 Type : Credit : 1
  • UG FL French I
    • Course Code : LAN2151 Type : Credit : 2
  • UG FL Spanish I
    • Course Code : LAN2153 Type : Credit : 2
  • Understanding self for effectiveness
    • Course Code : BEH2151 Type : Credit : 1
  • UG FL German I
    • Course Code : LAN2152 Type : Credit : 2
  • General Fitness, Basketball, carom & Atletics
    • Course Code : PES001 Type : Elective Credit : 3
  • Introduction to Cinema and other art forms
    • Course Code : FLM2151 Type : Elective Credit : 3
  • Basics of sketching & drawing
    • Course Code : ANI2151 Type : Elective Credit : 3
  • Introduction To Photography
    • Course Code : PHT2151 Type : Elective Credit : 3
  • Basics Of Visual Art I
    • Course Code : MTFNA001 Type : Elective Credit : 3
  • Introduction and orientation to interior design
    • Course Code : MTID2101 Type : Elective Credit : 3

Semester 2

  • UG FL French II
    • Course Code : LAN2251 Type : Credit : 3
  • UG FL German II
    • Course Code : LAN2252 Type : Credit : 3
  • UG FL Spanish II
    • Course Code : LAN2253 Type : Credit : 3
  • Problem Solving & Creative Thinking
    • Course Code : BEH2251 Type : Credit : 1
  • Presentation Skill
    • Course Code : CSS2251 Type : Credit : 1
  • Environmental Studies II
    • Course Code : ENV2251 Type : Credit : 2
  • Art and Design Aesthetics
    • Course Code : FFP2107 Type : Credit : 4
  • Visualization & Representation - II
    • Course Code : FFP2108 Type : Credit : 3
  • Digital Design
    • Course Code : FFP2109 Type : Credit : 3
  • Intellectual Property Rights-II
    • Course Code : FFP2110 Type : Credit : 2
  • Design Geometry
    • Course Code : FFP2111 Type : Credit : 4
  • Resource and Design ideation for Craft studies
    • Course Code : FFP2112 Type : Credit : 2
  • Fabric Studies
    • Course Code : FFP2113 Type : Credit : 3
  • Marketing Management
    • Course Code : MGMT2202 Type : Elective Credit : 3
  • Basics Of Visual Art II
    • Course Code : MTFNA002 Type : Elective Credit : 3
  • Film History and Film Theories
    • Course Code : FLM2251 Type : Elective Credit : 3
  • Understanding light through the lens
    • Course Code : PHT2251 Type : Elective Credit : 3
  • Introduction to Multimedia & its Application
    • Course Code : ANI2103 Type : Elective Credit : 3
  • Study of anthropometry, different design styles and space configuration
    • Course Code : MTID2201 Type : Elective Credit : 3
  • Health Education, Volleyball, Lawn Tennis & Athletics
    • Course Code : PES002 Type : Elective Credit : 3

2nd Year

Semester 3

  • Reading And Comprehension
    • Course Code : CSS2351 Type : Credit : 1
  • Group Dynamics And Team Building
    • Course Code : BEH2351 Type : Credit : 1
  • UG FL French III
    • Course Code : LAN2351 Type : Credit : 2
  • UG FL German III
    • Course Code : LAN2352 Type : Credit : 2
  • UG FL Spanish III
    • Course Code : LAN2353 Type : Credit : 2
  • Fashion Illustration
    • Course Code : FCO2301 Type : Credit : 2
  • Fashion Communication
    • Course Code : FCO2302 Type : Credit : 2
  • Basics of Pattern Making & Garment Construction
    • Course Code : FCO2303 Type : Credit : 3
  • Social & Psychological Aspects of Clothing
    • Course Code : FCO2304 Type : Credit : 2
  • Fashion Studies
    • Course Code : FCO2305 Type : Credit : 2
  • Intellectual Property Rights-II
    • Course Code : FCO2306 Type : Credit : 2
  • Introduction to CAD
    • Course Code : FCO2307 Type : Credit : 3
  • Fashion & Textiles Trend Research Project
    • Course Code : FCO2308 Type : Credit : 2
  • Introduction to 3D
    • Course Code : ANI2351 Type : Elective Credit : 3
  • Understanding the process and business
    • Course Code : FLM2351 Type : Elective Credit : 3
  • Camera Design & types of lenses
    • Course Code : PHT2351 Type : Elective Credit : 3
  • The Novels of England
    • Course Code : ENG2351 Type : Elective Credit : 3

Semester 4

  • UG FL French IV
    • Course Code : LAN2451 Type : Credit : 2
  • UG FL German IV
    • Course Code : LAN2452 Type : Credit : 2
  • UG FL Spanish IV
    • Course Code : LAN2453 Type : Credit : 2
  • Stress and coping strategies
    • Course Code : BEH2451 Type : Credit : 1
  • Effective writing skills
    • Course Code : CSS2451 Type : Credit : 1
  • Fashion Illustration & Model Drawing II
    • Course Code : FCO2401 Type : Credit : 2
  • Advanced Computer Aided Design(CAD)
    • Course Code : FCO2402 Type : Credit : 2
  • Trend Forecasting and Design Process
    • Course Code : FCO2403 Type : Credit : 3
  • Traditional Indian Textile-I
    • Course Code : FCO2404 Type : Credit : 2
  • Fashion Photography
    • Course Code : FCO2405 Type : Credit : 2
  • Basic Draping
    • Course Code : FCO2406 Type : Credit : 2
  • Product Styling
    • Course Code : FCO2407 Type : Credit : 3
  • Fashion: Business, laws, Ethics & Communication
    • Course Code : FCO2408 Type : Credit : 1
  • Fashion Public Relations
    • Course Code : FCO2409 Type : Credit : 3
  • Technology of Textile Manufacturing
    • Course Code : FCO2410 Type : Credit : 3
  • Different genres of photography
    • Course Code : PHT2451 Type : Elective Credit : 3
  • Adobe illustrator
    • Course Code : ANI2451 Type : Elective Credit : 3
  • The English novels Of India
    • Course Code : ENG2451 Type : Elective Credit : 3
  • Early and Contemporary World Cinema
    • Course Code : FLM2451 Type : Elective Credit : 3

3rd Year

Semester 5

  • Interactive Digital Design
    • Course Code : FCO2501 Type : Credit : 3
  • Fashion Art Illustration & Model Drawings-III
    • Course Code : FCO2502 Type : Credit : 2
  • Traditional Indian Textiles-II
    • Course Code : FCO2503 Type : Credit : 3
  • Fashion Retail management and brand promotion
    • Course Code : FCO2504 Type : Credit : 2
  • Spatial Styling
    • Course Code : FCO2505 Type : Credit : 3
  • Creative Direction
    • Course Code : FCO2506 Type : Credit : 2
  • Industry Interaction Report and Presentation
    • Course Code : FCO2507 Type : Credit : 3
  • History of Indian Costumes
    • Course Code : FCO2508 Type : Credit : 2
  • Journalism and content writing
    • Course Code : FCO2509 Type : Credit : 3
  • Individual Society And Nations
    • Course Code : BEH2551 Type : Credit : 1
  • Employability Skill
    • Course Code : CSS2551 Type : Credit : 1
  • UG FL French V
    • Course Code : LAN2551 Type : Credit : 2
  • UG FL German V
    • Course Code : LAN2552 Type : Credit : 2
  • UG FL Spanish V
    • Course Code : LAN2553 Type : Credit : 2
  • Digital Editing
    • Course Code : ANI2551 Type : Elective Credit : 3
  • Entrepreneurship Development
    • Course Code : MGT2551 Type : Elective Credit : 3
  • Composition & Colour
    • Course Code : PHT2551 Type : Elective Credit : 3
  • Understanding Social Exclusion
    • Course Code : SW1501 Type : Elective Credit : 3
  • Tour Packaging
    • Course Code : TRM2551 Type : Elective Credit : 3
  • The English drama of India
    • Course Code : ENG2551 Type : Elective Credit : 3
  • Organization, Administration and supervision in Physical Edu & Sports, Handball and Badminton
    • Course Code : PES005 Type : Elective Credit : 3
  • Public Finance
    • Course Code : ECO1501 Type : Elective Credit : 3

Semester 6

  • Personal Styling
    • Course Code : FCO2607 Type : Credit : 3
  • Appreciation of World Textiles
    • Course Code : FCO2608 Type : Credit : 4
  • The business of Luxury Fashion
    • Course Code : FCO2609 Type : Credit : 2
  • Fashion Editorial Styling
    • Course Code : FCO2610 Type : Credit : 3
  • Colloquium- Fashion & Textiles Research Documentation
    • Course Code : FCO2604 Type : Credit : 3
  • Fashion Retail and Merchandizing
    • Course Code : FCO2605 Type : Credit : 3
  • Environment & Green Manufacturing
    • Course Code : FCO2606 Type : Credit : 3
  • Interpersonal Communication & Relationship Management
    • Course Code : BEH2651 Type : Credit : 1
  • Workplace Communication
    • Course Code : CSS2451 Type : Credit : 1
  • Fashion Art Illustration & Model Drawing-IV
    • Course Code : FCO2601 Type : Credit : 2
  • Computer Aided Design(CAD)-III
    • Course Code : FCO2602 Type : Credit : 2
  • Research Methodology
    • Course Code : FCO2603 Type : Credit : 3
  • Hospitality & Tourism Marketing
    • Course Code : TRM2651 Type : Elective Credit : 3
  • Portfolio
    • Course Code : PHT2651 Type : Elective Credit : 3
  • Contemporary Literature
    • Course Code : ENG2651 Type : Elective Credit : 3
  • Social work Project
    • Course Code : SW1601 Type : Elective Credit : 3
  • Business Policy &Strategic Management
    • Course Code : MGMT2606 Type : Elective Credit : 3
  • International Economics
    • Course Code : ECO1601 Type : Elective Credit : 3
  • Conditioning, Rehabilitation, Football, Chess & Project Work
    • Course Code : PES006 Type : Elective Credit : 3
  • Project
    • Course Code : ANI2651 Type : Elective Credit : 3

4th Year

Semester 7

  • Media Studies in Fashion
    • Course Code : FCO2701 Type : Credit : 2
  • Advance Digital Presentation Techniques
    • Course Code : FCO2702 Type : Credit : 3
  • Fashion Event Management
    • Course Code : FCO2703 Type : Credit : 3
  • Visual Merchandizing
    • Course Code : FCO2704 Type : Credit : 2
  • E commerce and Digital Marketing
    • Course Code : FCO2705 Type : Credit : 2
  • Creative Advertising
    • Course Code : FCO2706 Type : Credit : 2
  • Summer Internship Evaluation Report and Presentation
    • Course Code : FCO2707 Type : Credit : 6
  • History of Western Costumes
    • Course Code : FCO2708 Type : Credit : 2
  • Consumer Psychographics
    • Course Code : FCO2709 Type : Credit : 2
  • Project- Broadcast Media and Fashion
    • Course Code : FCO2710 Type : Credit : 2

Semester 8

  • Industry Project
    • Course Code : FC2802 Type : Credit : 16
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