M.A. (Advertising & PR)

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.86

Course Structure

1st Year

Semester 1

  • Communication Skills – I
  • Course Code : CSS4151 Type : Credit : 1.00
  • Behavioural Science – I
  • Course Code : BEH4151 Type : Credit : 1.00
  • German I
  • Course Code : LAN4152 Type : Credit : 3.00
  • Spanish I
  • Course Code : LAN4153 Type : Credit : 3.00
  • Communication Theory
  • Course Code : CTH4101 Type : Compulsory Credit : 3.00
  • Public Relation and Practices
  • Course Code : MAP4102 Type : Compulsory Credit : 3.00
  • Advertising Management
  • Course Code : MAP4103 Type : Compulsory Credit : 3.00
  • Event Management
  • Course Code : MAP4104 Type : Compulsory Credit : 3.00
  • Marketing and Brand Management
  • Course Code : MAP4105 Type : Compulsory Credit : 3.00
  • Art and Craft of Photography
  • Course Code : ACP4106 Type : Compulsory Credit : 2.00
  • Accelerator I: Media Psychology
  • Course Code : ACC4101 Type : Elective Credit : 2.00
  • Accelerator II: Community Radio
  • Course Code : ACC4102 Type : Elective Credit : 2.00
  • Accelerator III: Media Software
  • Course Code : ACC4103 Type : Elective Credit : 2.00
  • Accelerator IV: Feature Writing
  • Course Code : ACC4104 Type : Elective Credit : 2.00

Semester 2

  • Corporate Communication
  • Course Code : CSS4251 Type : Credit : 1.00
  • Behavioural Science
  • Course Code : BEH4251 Type : Credit : 1.00
  • French II
  • Course Code : LAN4251 Type : Credit : 3.00
  • German II
  • Course Code : LAN4252 Type : Credit : 3.00
  • Spanish II
  • Course Code : LAN4253 Type : Credit : 3.00
  • Media Planning & Buying
  • Course Code : MAP4201 Type : Compulsory Credit : 3.00
  • Marketing of Services
  • Course Code : MAP4202 Type : Compulsory Credit : 3.00
  • Crisis Management
  • Course Code : MAP4203 Type : Compulsory Credit : 3.00
  • Client Servicing & Account Planning
  • Course Code : MAP4204 Type : Compulsory Credit : 3.00
  • PR Campaign Design
  • Course Code : MAP4205 Type : Compulsory Credit : 3.00
  • Constitution Media Laws & Ethics
  • Course Code : CML4206 Type : Compulsory Credit : 3.00
  • Documentary Making
  • Course Code : ACC4201 Type : Elective Credit : 2.00
  • Development Communication
  • Course Code : ACC4202 Type : Elective Credit : 2.00
  • Media software II
  • Course Code : ACC4203 Type : Elective Credit : 2.00
  • Fake News and Misinformation
  • Course Code : ACC4204 Type : Elective Credit : 2.00
  • Digital Photography and Multimedia
  • Course Code : ACC4205 Type : Elective Credit : 2.00

2nd Year

Semester 3

  • Behavioural Science
  • Course Code : BEH4351 Type : Credit : 1.00
  • Interpersonal Communication and Relationship Management
  • Course Code : CSS4351 Type : Credit : 1.00
  • French
  • Course Code : LAN4351 Type : Credit : 2.00
  • German
  • Course Code : LAN4352 Type : Credit : 2.00
  • Spanish
  • Course Code : LAN4353 Type : Credit : 2.00
  • Communication Research
  • Course Code : CMR4301 Type : Compulsory Credit : 3.00
  • Copywriting
  • Course Code : MPR4303 Type : Compulsory Credit : 3.00
  • Digital Marketing and Advertising
  • Course Code : MPR4304 Type : Compulsory Credit : 3.00
  • Internship/Project
  • Course Code : MPR4305 Type : Compulsory Credit : 6.00
  • Social Media Analytics
  • Course Code : SMA4302 Type : Compulsory Credit : 3.00
  • Gender and Media
  • Course Code : ACC4301 Type : Elective Credit : 2.00
  • Media Economics
  • Course Code : ACC4302 Type : Elective Credit : 2.00
  • Celebrity Management
  • Course Code : ACC4304 Type : Elective Credit : 2.00
  • Directing Non-fiction
  • Course Code : ACC4306 Type : Elective Credit : 2.00

Semester 4

  • Behavioural Science
  • Course Code : BEH4451 Type : Credit : 1.00
  • Dissertation
  • Course Code : MAP4401 Type : Compulsory Credit : 15.00
  • Internship
  • Course Code : MAP4402 Type : Compulsory Credit : 8.00
  • Research Colloquium
  • Course Code : MAP4403 Type : Compulsory Credit : 5.00
  • Communication in Context
  • Course Code : CSS4451 Type : Compulsory Credit : 1.00