Home Programs MBA (Marketing & Sales)

MBA (Marketing & Sales)

Program Code 17022


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Campus Mumbai

Post Graduate

Institute Amity Business School, Mumbai

University Amity University Maharashtra

Eligibility # NBA Accredited ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 3.01
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Course Structure

1st Year

Semester 1

  • MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
    • Course Code : MGT4101 Type : Credit : 4
  • ACCOUNTING FOR MANAGEMENT
    • Course Code : MGT4102 Type : Credit : 4
  • ECONOMIC ANALYSIS
    • Course Code : MGT4103 Type : Credit : 3
  • OPERATIONS MANAGEMENT
    • Course Code : MGT4104 Type : Credit : 3
  • QUANTITATIVE TECHNIQUES IN MANAGEMENT
    • Course Code : MGT4106 Type : Credit : 4
  • INFORMATION TECHNOLOGY FOR MANAGERS
    • Course Code : MGT4105 Type : Credit : 3
  • BASICS OF COMMUNICATION
    • Course Code : CSS4151 Type : Credit : 1
  • SELF DEVELOPMENT AND INTERPERSONAL SKILLS
    • Course Code : BEH4151 Type : Credit : 1
  • PG FL FRENCH I
    • Course Code : LAN4151 Type : Credit : 3
  • PG FL GERMAN I
    • Course Code : LAN4152 Type : Credit : 3
  • ENTREPRENEURSHIP & NEW VENTURES
    • Course Code : MGT4107 Type : Credit : 3
  • LEADERSHIP DEVELOPMENT LAB-I
    • Course Code : MGT4108 Type : Credit : 1
  • PG FL SPANISH-I
    • Course Code : LAN4153 Type : Credit : 3

Semester 2

  • Financial Management
    • Course Code : MGT4202 Type : Credit : 3
  • Human Resource Management
    • Course Code : MGT4203 Type : Credit : 3
  • Business Research Methods
    • Course Code : MGT4204 Type : Credit : 3
  • Legal Aspects of Business
    • Course Code : MGT4205 Type : Credit : 3
  • Product & Brand Management
    • Course Code : MMS4201 Type : Credit : 3
  • Digital & Social Media Marketing
    • Course Code : MMS4202 Type : Credit : 3
  • Corporate Communication
    • Course Code : CSS4251 Type : Credit : 2
  • Behavioural Communication & Relationship Management
    • Course Code : BEH4251 Type : Credit : 1
  • PG FL FRENCH-II
    • Course Code : LAN4251 Type : Credit : 3
  • PG FL GERMAN-II
    • Course Code : LAN4252 Type : Credit : 3
  • PG FL SPANISH-II
    • Course Code : LAN4253 Type : Credit : 3
  • Marketing Management-II
    • Course Code : MGT4210 Type : Credit : 3
  • LEADERSHIP DEVELOPMENT LAB-II
    • Course Code : MGT4208 Type : Credit : 0
  • Business Ethics & Corporate Governance
    • Course Code : MGT4211 Type : Credit : 2
  • International Supply Chain Management
    • Course Code : MIB4409 Type : Credit : 3

2nd Year

Semester 3

  • SIMULATION -I
    • Course Code : MGT4301 Type : Credit : 2
  • MARKETING ANALYTICS
    • Course Code : MMS4304 Type : Credit : 3
  • CONSUMER BEHAVIOUR
    • Course Code : MMS4306 Type : Credit : 3
  • SALES MANAGEMENT
    • Course Code : MMS4305 Type : Credit : 3
  • DISTRIBUTION & LOGISTICS MANAGEMENT
    • Course Code : MMS4307 Type : Credit : 3
  • INTERPERSONAL COMMUNICATION
    • Course Code : CSS4351 Type : Credit : 2
  • LEADING THROUGH TEAMS
    • Course Code : BEH4351 Type : Credit : 1
  • SUMMER INTERNSHIP (EVALUATION)
    • Course Code : MGT4335 Type : Credit : 9
  • PG FL FRENCH-III
    • Course Code : LAN4351 Type : Credit : 2
  • PG FL GERMAN-III
    • Course Code : LAN4352 Type : Credit : 2
  • PG FL SPANISH-III
    • Course Code : LAN4353 Type : Credit : 2
  • INTERNATIONAL MARKETING AND DOCUMENTATION
    • Course Code : MIB4304 Type : Credit : 3
  • STRATEGIC MANAGEMENT
    • Course Code : MGT4401 Type : Credit : 3
  • CREATING & MANAGING NEW BUSINESS IN EMERGING MARKETS
    • Course Code : MGT4312 Type : Credit : 3
  • DOMAIN ELECTIVES-I LUXURY BRAND MANAGEMENT-(NTNC)
    • Course Code : MMS4341 Type : Credit : 0

Semester 4

  • Marketing of Services & CRM
    • Course Code : MMS4410 Type : Credit : 3
  • Rural Marketing
    • Course Code : MMS4411 Type : Credit : 3
  • Principles of Retailing
    • Course Code : MGT4452 Type : Credit : 3
  • Simulation-II
    • Course Code : MGT4402 Type : Credit : 0
  • Communication in Context
    • Course Code : CSS4451 Type : Credit : 2
  • Professional Excellence
    • Course Code : BEH4451 Type : Credit : 1
  • Dissertation
    • Course Code : MGT4437 Type : Credit : 9
  • Domain Electives- Sales Management in Crisis Situation
    • Course Code : MMS4441 Type : Credit : 0
  • Integrated Marketing Communication
    • Course Code : MMS4308 Type : Credit : 3

Admissions 2026