The guest lecture on “Selling Beyond Features: Creating Impact through Emotional Advertising” organized by Amity Business School aimed to provide students with a deeper understanding of contemporary marketing strategies and the growing importance of emotional branding in today’s competitive business environment.
The session sought to familiarize participants with the concept of emotional advertising, consumer psychology, storytelling techniques, and their role in influencing consumer behaviour and building strong brand relationships. Through the expert insights shared by Preeti Suryawanshi, the event aimed to bridge theoretical marketing concepts with practical industry applications while encouraging creative thinking, strategic communication, and innovative approaches to advertising and brand management.
The insightful session delivered by Preeti Suryawanshi provided participants with valuable knowledge about emotional advertising, storytelling in marketing, consumer psychology, and the evolving nature of brand communication in modern markets. Drawing from her extensive academic and professional experience in Integrated Marketing Communication, Brand Management, and Digital Marketing, the speaker effectively demonstrated how brands create meaningful emotional connections with consumers beyond product features.