Home Programs M.A. (Fashion Communication & Journalism)

M.A. (Fashion Communication & Journalism)

Program Code 171729


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Campus Mumbai

Post Graduate

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.83
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Course Structure

1st Year

Semester 1

  • Elements of Design & Fashion
    • Course Code : MFCJ1101 Type : Credit : 3
  • Fundamentals of Research
    • Course Code : MFCJ1102 Type : Credit : 2
  • Principles & Practices of Brand Management
    • Course Code : MFCJ1103 Type : Credit : 3
  • Fashion: Concept to Consumer
    • Course Code : MFCJ1104 Type : Credit : 2
  • Contemporary and Historical Fashion Studies
    • Course Code : MFCJ1105 Type : Credit : 3
  • Consumer Psychographics
    • Course Code : MFCJ1106 Type : Credit : 2
  • CAD
    • Course Code : MFCJ1107 Type : Credit : 3
  • Fundamentals of Fashion Communication
    • Course Code : MFCJ1108 Type : Credit : 3
  • Essentials of Fashion Journalism
    • Course Code : MFCJ1109 Type : Credit : 2
  • Basics Of Communication
    • Course Code : CSS4551 Type : Credit : 1

Semester 2

  • Trend Research and Forecasting (Trend Book)
    • Course Code : MFCJ1201 Type : Credit : 3
  • Fashion Public Relations
    • Course Code : MFCJ1202 Type : Credit : 2
  • Research Methodology & Statistics
    • Course Code : MFCJ1203 Type : Credit : 4
  • CAD & Multimedia Design
    • Course Code : MFCJ1204 Type : Credit : 3
  • IPR
    • Course Code : MFCJ1205 Type : Credit : 3
  • Visual Merchandising
    • Course Code : MFCJ1206 Type : Credit : 2
  • Creative Fashion Photography
    • Course Code : MFCJ1207 Type : Credit : 2
  • Feature Writing and Content Creation in the Fashion Industry
    • Course Code : MFCJ1208 Type : Credit : 2
  • Creative Content Interaction
    • Course Code : MFCJ1209 Type : Credit : 4
  • Green Technology & Sustainable Fashion
    • Course Code : MFCJ1210 Type : Credit : 3

2nd Year

Semester 3

  • Media in fashion Studies
    • Course Code : MFCJ2301 Type : Credit : 2
  • Fashion Event Management
    • Course Code : MFCJ2302 Type : Credit : 2
  • Creative Direction and Broadcast Media
    • Course Code : MFCJ2303 Type : Credit : 4
  • Creative Advertising
    • Course Code : MFCJ2304 Type : Credit : 2
  • Textile Heritage and Fashion History
    • Course Code : MFCJ2305 Type : Credit : 3
  • Commercial E-magazine publishing
    • Course Code : MFCJ2306 Type : Credit : 4
  • Summer Internship Evaluation Report and Presentation
    • Course Code : MFCJ2307 Type : Credit : 6
  • Social Media and Digital Marketing
    • Course Code : MFCJ2308 Type : Credit : 3

Semester 4

  • Industry Project
    • Course Code : MFCJ2402 Type : Credit : 20