Amity Business School hosted an insightful Academic Guest Lecture on "Platform-Based Service Models and Network Effects”.
The session explored how digital platforms connect users (buyers/sellers), amplify value through network effects—direct (social media) and indirect (e-commerce)—and leverage revenue models like subscriptions, commissions, and freemium.
Students learned about key challenges such as user engagement, competition, and data privacy, and put forth their questions in a lively Q&A.