RoohAI: Craft meets Code, a solo collection showcase by Amity School of Fashion Technology, Amity University Mumbai, at Bombay Times Fashion Week 2026. Rooted in the belief that every handcrafted textile carries a rooh-the spirit of tradition. The collection reimagined heritage craftsmanship through AI-inspired design thinking. Traditional crafts were interpreted through contemporary processes such as laser cutting, digital printing, surface ornamentation, and material manipulation. Digital ideas were translated into tactile expressions.
RoohAI imagines a future where technology amplifies tradition rather than replacing it. By embracing innovation without losing the essence of design, Amity School of Fashion Technology empowers young designers to shape the future of fashion with both art and algorithm.